ReachLocal

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I DOUBLE DOWN REPORT I FOUND ’ feel compelled to state our firm’s experience with Reach Local. Rather than force the reader to review this entire posting let me start by getting to the bottom line, I would not recommend Reach Local for anyone wishing to generate sales leads or actual revenue. Our initial thought was to outsource our PPC campaign; we felt this wasn’t our core competency and Reach Local would do a better job than we had. We did our standard due diligence for any 3rd party supplier and also interviewed their representatives in our office asking questions like:Question: Could Reach Local’s reverse proxy support replicating SSL encryption? Answer: Yes, that’s not a problem. Reality: It took almost 2 months before this issue was resolved; ultimately Reach Local accomplished this task by using their own certificate to support the proxied SSL page. Question: Would Reach Local be doing anything to negatively affect our hard earned organic PR? Answer: No, Reach Local will not have any affect on page ranking. Reality: Reach Local submitted their proxy site to Yahoo and our original site’s ranking dropped from #2 to #50 and I have spent a considerable amount of time getting us back on the first page at #8 and made Reach Local retract their proxy. Why they would even think to submit their proxied site to populate the organic section of any search engine still remains inexplicable to us. Question: How many leads should we expect to reasonably get? Answer: Reach Local presented us with a projection which stated we should expect to receive a minimum of 40 leads which could be directly attributed to them using their tracking tool. This was based on their market analysis with others offering similar services. Reality: The first month Reach Local took over the campaign we received two leads neither of which was viable because Reach Local failed to implement the initial key words we had requested (see below). .... continued

ReachLocal sucess is based on thier sales force and not their technology or service. Beware of them they are a sales telemarketing company disguised as internet consultants. They cost my business a lot of money with their huge mark-ups and mountain of promises. Do your research better companies out there without car salesmen experience and set management fees