|Acquired by||Publicis Groupe|
|Terms||Cash and Stock|
|Acquired by||SBI BioEnergy|
Razorfish (formerly Avenue A) is an interactive marketing and technology company and a buyer of digital advertising space. Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience.
Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, and the United Kingdom. Clients include Carnival Cruise Lines, Coors Brewing Company, Levi’s, McDonald’s and Starwood Hotels. Razorfish is an independent subsidiary of Publicis.
This video was originally published on Beet.TVAdded: 5/13/13