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Razorfish

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Razorfish (formerly Avenue A) is an interactive marketing and technology company and a buyer of digital advertising space. Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience.

Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients include Carnival Cruise Lines, Coors Brewing Company, Levi’s, McDonald’s and Starwood Hotels. Razorfish is an independent subsidiary of Microsoft Corp.

Milestones

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• 
  Razorfish was acquired by Publicis Groupe for $530M. (8/9/09)
  Posted 8/9/09 at 6:49pm
• 
  Razorfish acquired Wysiwyg. (10/31/08)
  Posted 11/17/08 at 12:48pm
• 
  Razorfish added Clark Kokich as Chairman.
  Posted 12/18/08 at 11:51am
• 
  Razorfish added Richard Titus as Co-Founder.
  Posted 4/28/08 at 6:06am
• 
  Razorfish added Bob Lord as CEO.
  Posted 5/1/09 at 8:51pm
• 
  Razorfish added Andrew Milmoe as Sr. Information Architect/UX.
  Posted 5/26/09 at 12:06pm

Videos

Screenshots

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Traffic Analytics

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Sources

1. Bloomberg (bloomberg.com) [edit]
2. Razorfish Buys Spanish Digital Ad Shop Wysiwyg; Lays Off 40 In New York (paidcontent.org) [edit]