Rapt

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Rapt offers Web-based “yield-management” software for Web publishers to help them manage their advertising inventory based on price and other factors.

Milestones

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• 
  Rapt was acquired by Microsoft. (3/14/08)
  Posted 3/14/08 at 8:36am
• 
  Rapt added Greg Stuart as Board of Directors.
  Posted 6/28/08 at 5:28pm

Videos

Screenshots

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Traffic Analytics

Compete

Sources

1. Microsoft Picks Up Another Ad Startup: Rapt (techcrunch.com) [edit]