• TechCrunch
• CrunchBase
• More
  • TechCrunch Europe
  • TechCrunch France
  • TechCrunch Japan

Rapt

edit

As of March 14, 2008, Rapt, Inc. was acquired by Microsoft Corporation. Rapt, Inc. offers media monetization solutions, and technology and strategic advisory services to media companies. The company also provides advertising yield management solutions. Its software applications, such as price director, inventory manager, and business advisor delivers price optimization, inventory management, and yield analytics solutions. The company’s software also enables companies to price, predict, and provision their advertising assets. Its advisory services help companies to design and implement practice revenue management processes in their organization. Rapt, Inc. was founded in 1998 and is headquartered in San Francisco, California with an additional office in New York City.

Recent Milestones

edit

• 
  Rapt was acquired by Microsoft. (3/14/08)
  Posted 3/14/08 at 8:36am via techcrunch.com
• 
  Rapt added Tim Hanlon as Advisor. (8/1/07)
  Posted 11/8/11 at 1:05pm
• 
  Rapt received $11.2M in Series D funding. (1/24/06)
  Posted 4/11/10 at 11:05pm via mansellgroup.net
• 
  Rapt added Benjamin Crain as VP, Marketing & Alliances/Media Business Development. (9/1/05)
  Posted 7/12/10 at 10:17am
• 
  Rapt added Greg Stuart as Board of Directors.
  Posted 6/28/08 at 5:28pm
• 
  Rapt added David Soloff as Director of Information Products.
  Posted 5/20/10 at 2:33pm

Videos

Screenshots

edit

Traffic Analytics

Compete

Sources

1. Microsoft Picks Up Another Ad Startup: Rapt (techcrunch.com) [edit]
2. Rapt Inc., a San Francisco-based developer of price optimization and profitability management software, has raised around $11.23 million in Series D funding (hosting.mansellgroup.net) [edit]