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Acquired byMicrosoft
Date3/08

General Information

Websiterapt.com
CategorySoftware
Employees
DescriptionYield management software

Offices

San Francisco, USA
625 Second St.
2nd Floor
San Francisco, CA, 94107
USA

Former People

Board of Directors
Director of Information Products
VP, Marketing & Alliances/Media Business Development
Advisor

Funding

TOTAL $11.2M
FUNDING TOTAL $11.2M
Series D, 1/06
Summit Partners
Accel Partners
Levensohn Venture Partners
$11.2M

Tags

Rapt

As of March 14, 2008, Rapt, Inc. was acquired by Microsoft Corporation. Rapt, Inc. offers media monetization solutions, and technology and strategic advisory services to media companies. The company also provides advertising yield management solutions. Its software applications, such as price director, inventory manager, and business advisor delivers price optimization, inventory management, and yield analytics solutions. The company’s software also enables companies to price, predict, and provision their advertising assets. Its advisory services help companies to design and implement practice revenue management processes in their organization. Rapt, Inc. was founded in 1998 and is headquartered in San Francisco, California with an additional office in New York City.

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Compete

Rapt

Sources

  1. Microsoft Picks Up Another Ad Startup: Rapt (techcrunch.com) [edit]
  2. Rapt Inc., a San Francisco-based developer of price optimization and profitability management software, has raised around $11.23 million in Series D funding (hosting.mansellgroup.net) [edit]
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Last Edited 1/5/13

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