|Category||Games, Video and Entertainment|
|Description||Music portal for independent music|
|Seed, 3/09 ||$500k|
|Grant, 8/12 ||$150k|
2crank promotes you music worldwide. 2crank is a portal only focusing on new talents,artists and bands. Mainly focused in the Asia region it is a platform for the creative talents and bands to upload their music and compositions in any digital format. The creatives become the content which is moderated by an industry panel and it becomes a source for 2crank to aggregate it into various other forms for possible discovery and revenue generation. 2crank will soon launch its IPTV showcasing these new talents and posting infotainment on new music. Key conversion of the music is into ring tones and video clips for mobile and play list for commercial use. 2crank acts as a platform and artist who are discovered usually deal directly with the clients. All members who have uploaded music and when this music is used the royalties and revenue are shared with the artist. The artist can track in real time the downloads and their revenue from these downloads.