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Acquired byRovi Corporation
Date11/2012

General Information

Websiterovicorp.com
Blogrovizone.rovicorp...
Twitter@RoviCorp
CategoryConsumer Electronics/Devices
Phone1 866-686-8947
Employees15
Founded6/2000
DescriptionAcquired by Rovi Corporation

Offices

Headquarters
4F, Myojo Bldg.
3-50-11 Sendagaya, Shibuya-ku
Tokyo, 151-0051, JPN
Korean Subsidiary
601 Hyundai Tower
7-28 Sincheon-dong, Songpa-gu
Seoul, 138-735, KOR

Competitors

Tags

Rainbow Partners

Rainbow Partners pioneered the business of licensing entertainment metadata, media recognition, and recommendation solutions to consumer electronics manufacturers, software developers, internet businesses, and others.

The company the exclusive licensor of Rovi’s All Media Guide (AMG) music, movie, and game metadata and technology solutions to Asian based consumer electronics companies for global deployment. Rainbow Partners also built and owned the Japanese and Korean versions of the AMG databases.

Licensees included Sony (PS3), Kenwood, Pioneer, Clarion, iriver, NTT, and many other leading consumer electronics companies.

Between 2001 and 2003, the company was Gracenote’s exclusive reseller in Japan and built its consumer electronics business from the ground up. Rainbow Partners closed license deals with all major automotive and consumer electronics companies for Gracenote in Japan. Rainbow Partner’s effectiveness lead to investment in Gracenote by Sequoia in 2002, and the eventual acquisition of Gracenote by Sony in 2008.

Rainbow Partners was acquired by Rovi Corporation in July 2009.

Recent Milestones

Videos

Screenshots

Products

Macrovision AMG Data Solutions

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Macrovision AMG LASSO Media Recognition Solution

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Traffic Analytics

Compete

Rovicorp

Sources

  1. Watch Indian Drama Online (channelsoninternet.com) [edit]
  2. AMG LASSO Music Media Recognition Service Adopted for PLAYSTATION(R)3. (encyclopedia.com) [edit]
    AMG LASSO(TM) Adopted for Sony's Home Entertainment Server. (encyclopedia.com) [edit]
    Gracenote CDDB® Service Set to Enhance Consumer Electronic Devices Worldwide (gracenote.com) [edit]
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Last Edited 3/31/14

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