Radian6

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Radian6 helps companies listen to what people are saying about them online and engage in those conversations across the social web. From blogs and comments to multimedia, boards and forums and communities like Twitter, Radian6 gathers the discussions happening online and gives businesses the ability to analyze, manage, track, and report on their social media monitoring and engagement efforts.

Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company’s flexible dashboard enables monitoring all forms of social media with results appearing in real-time, as discovered.

Analysis widgets, streamlined reporting, and integrated workflow capabilities give users the ability to uncover influencers, track and measure engagement and determine which conversations are having an impact online. Integrated social media, CRM, and web analytics also help companies define their social media ROI.

Product Attributes: • Data is captured in real-time as discovered and delivered to dashboard analysis widgets. • The UI is easy to use with text, pictures and video inside the dashboard. • The solution covers all forms of social media including blogs, top video and image sharing sites, forums, opinion sites, mainstream online media and emerging media like Twitter. • Radian6 has now extended its platform to equip team members with deep social media listening and measurement capabilities within the tools they already use. With features developed on their platform API and Social Metrics Framework for integrating third-party data, Radian6 now supports the integration of social customer relationship management (CRM), web analytics, and other enterprise systems. • Conversational dynamics are constantly tallied to track the viral nature of each post. This allows for easy sorting by publish date, comment count, unique commenters and calculated engagement. • There is no limit to keywords when setting up topic profiles. Billing is tied to results, not the parameters used. • Multiple languages are supported including; English, French, Italian, German, Simple Chinese, Korean and Japanese. • Results can be filtered by country, by source and by media type. • Numerous analysis widgets can be set up to analyze within a date range or for pre-set days. • The most influential sites for a topic profile can be calculated based on user-weighted scoring.

Coverage includes:

• over 100 million blog sites
• top video and image sharing sites such as YouTube, Google Video, Flickr, Metacafe, Revver, Vech, Daily Motion, Bebo, Grouper, BrightCove and many more.
• mainstream media coverage
• emerging new classes of social media such as Twitter
• forums and opinion sites

Milestones

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• Received $4M in Series A funding. (5/29/07)
  Posted 5/21/08 at 11:21am
• Chris Ramsey, VP Business Development added.
  Posted 2/13/08 at 11:17am
• Jerry Carr, VP Engineering added.
  Posted 2/13/08 at 11:17am
• David Alston, VP Marketing added.
  Posted 2/13/08 at 11:17am
• Chris Newton, CTO added.
  Posted 2/13/08 at 11:17am
• Marcel LeBrun, CEO added.
  Posted 2/13/08 at 11:17am
• Ed Sullivan, Director of Strategic Alliances added.
  Posted 6/3/09 at 11:58am

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Products

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Radian6 Social Media Monitoring

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Traffic Analytics

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Sources

1. Radian6 raises $4M to monitor viral behavior in social media (venturebeat.com) [edit]