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Radian6

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Radian6 is focused on building the monitoring and analysis tools of social media for PR and advertising professionals.

Its social media monitoring platform tracks what is being said online about brands, organizations and issues in real-time as discovered. The solution monitors all forms of social media, including blog sites, video-sharing sites, opinion review forums, photo-sharing sites and new and emerging channels such as micro-blogging.

Their platform has been built for and by PR and advertising professionals. Radian6 created their Early Adopter Program (EAP) to go deep with a wide variety of clients. It has allowed them to understand the pain associated with manual monitoring and analysis.

• Data is captured in real-time as discovered and delivered to dashboard analysis widgets. • The UI is easy to use with text, pictures and video inside the dashboard. • The solution covers all forms of social media including blogs, top video and image sharing sites, forums, opinion sites, mainstream online media and emerging media like Twitter. • Conversational dynamics are constantly tallied to track the viral nature of each post. This allows for easy sorting by publish date, comment count, unique commenters and calculated engagement. • There is no limit to keywords when setting up topic profiles. Billing is tied to results, not the parameters used. • Multiple languages are supported including; English, French, Italian, German, Simple Chinese, Korean and Japanese. • Results can be filtered by country, by source and by media type. • Numerous analysis widgets can be set up to analyze within a date range or for pre-set days. • The most influential sites for a topic profile can be calculated based on user-weighted scoring.

Coverage includes:

• over 100 million blog sites
• top video and image sharing sites such as YouTube, Google Video, Flickr, Metacafe, Revver, Vech, Daily Motion, Bebo, Grouper, BrightCove and many more.
• mainstream media coverage
• emerging new classes of social media such as Twitter
• forums and opinion sites

Products

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Radian6 Social Media Monitoring

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Traffic Analytics

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Sources

1. Radian6 raises $4M to monitor viral behavior in social media (venturebeat.com) [edit]