|Description||gift card auctions|
|Seed, 1/08 ||$1M|
|Angel, 9/09 |
Rackup leverages behavioral economics to disrupt the $100B gift-card market and, more generally, the prepaid market.
Fun, fast and thrilling, Rackup.com features a revolutionary gift card auction where winners always get more than they pay for.
Rackup promotes customer engagement, drives traffic to retailers and increases revenue.
Rackupâ€™s team is lead by Marc Rochman and is supported by a Board that includes Prof. Paul Milgrom, one of the most prominent experts in auction theory, and Prof. Dan Ariely Author of â€œPredictably Irrationalâ€.
Rackup places prepaid back at the center of marketing strategies and will change forever the way people buy.