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Rackup

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Rackup leverages behavioral economics to disrupt the $100B gift-card market and, more generally, the prepaid market.

Fun, fast and thrilling, Rackup.com features a revolutionary gift card auction where winners always get more than they pay for.

Rackup promotes customer engagement, drives traffic to retailers and increases revenue.

Rackup’s team is lead by Marc Rochman and is supported by a Board that includes Prof. Paul Milgrom, one of the most prominent experts in auction theory, and Prof. Dan Ariely Author of “Predictably Irrational”.

Rackup places prepaid back at the center of marketing strategies and will change forever the way people buy.

Recent Milestones

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• 
  Rackup received $2.5M in Angel funding. (9/1/09)
  Posted 9/4/09 at 4:47pm
• 
  Rackup added Brandon Levine as VP of Business Development. (6/22/09)
  Posted 11/21/10 at 8:48am
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  Rackup added Marc Rochman as Founder-CEO. (1/1/08)
  Posted 9/4/09 at 4:47pm
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  Rackup received $1M in Seed funding. (1/1/08)
  Posted 9/4/09 at 4:47pm

Videos

Screenshots

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Sources

1. Founder [edit]
2. Private Investors [edit]