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General Information

Websitepursway.com
Blogpursway.com/blog
Twitter@Pursway
CategoryAnalytics/Big Data
Phone+972 9 951 8147
Employees
Founded2005

Offices

Israel
15 Abba Eban Street
Mail Box 4125
Herzliya, 46140, ISR
USA
303 Wyman Street
Suite 300
Waltham, MA, 02451
USA

People

CEO
Co-founder and Chief Technical Officer
Co-Founder & Chief Client Officer
CFO
Board Member
Board Member
Board Member
Senior Vice President, Human Resources
CSO & Board Member

Funding

TOTAL $13.2M
FUNDING TOTAL $13.2M
Series A, 2/2010
Battery Ventures
$6M
Series B, 10/2013
Battery Ventures
Globespan Capital Partners
$7.2M

Tags

Pursway

Pursway dramatically improves customer acquisition, cross-sell and retention by unlocking the power of relationships between people in your customer and prospect base.

Using sophisticated algorithms and its proprietary database, Pursway transforms existing customer and prospect databases into an exclusive social graph mapped from thousands of open web sources. These social graphs are designed to mathematically identify actual relationships between people, empowering marketers with the knowledge they need to motivate individuals demonstrated to have influence over the purchasing decisions of others.

Using the Pursway Influence Value Order (PIVO) technology, marketers have seen a 2-5X lift in program ROI with major improvements in customer acquisition, cross-sell and retention

Recent Milestones

Videos

Above:

January 2013 NY Enterprise Technology Meetup - Pursway

Added: 10/3/13

Screenshots

Pursway screenshot
Above: Home Page
Uploaded: 2/10/10

Sources

  1. Pursway Scores $6 Million To Help Companies Leverage The Power Of Social Influencers (techcrunch.com) [edit]
  2. Pursway Raises $7.2M To Help Marketers Find Social Influencers (techcrunch.com) [edit]
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Last Edited 2/26/14

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