| Acquired by | Cisco |
| Price | $590M |
| Date | 3/09 |
| Terms | Stock |
| Website | theflip.com |
| @FlipVideoBrand | |
| Category | Consumer Electronics/Devices |
| Phone | (415) 445-7626 |
| tellus@puredigita... | |
| Employees | 95 |
| Founded | 9/01 |
| Description | Camera developer |
| TOTAL | $68.2M |
| FUNDING TOTAL | $68.2M |
| Venture Round, 1/04 Crescendo Ventures Benchmark Steamboat Ventures Focus Ventures | $28M |
| Series E, 5/07 Sequoia Capital Benchmark AllianceBernstein Morgan Stanley | $40M |
| Seed, 8/08 | $200k |
Pure Digital Technologies is the provider of innovative imaging solutions for the mass market, including the Flip Video family of digital camcorders.
The Flip Video camera is a simple digital camcorder designed especially for Internet video sharing. The camera contains on-board software enabling one-click uploads to YouTube, AOL Video, MySpace and other websites. The latest model, the Flip Ultra, has been the best-selling camcorder on Amazon.com since the day of its debut, capturing about 13% of the camcorder market.
It captures video in 640x480 resolution at 30 frames per second. It uses 2 AA batteries. It lacks a memory card extension slot but can be connected to a computer with its pop-out USB connector, without the need for a cable. It is simple to use, lacking most of the features of more advanced cameras. Depending on memory size, the current (“Ultra”) model camera retails for $150 (1 GB flash memory for about 30 minutes of video) or $180 (s2 GB flash memory).
Pure Digital Technologies was acquired in 2009 by Cisco, and in April 2011 Cisco announced it was shutting down the Flip line.
| Flip Mino |
| Flip MinoHD |
| Flip Ultra |
| Flip Video |
