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Pure Digital Technologies

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Pure Digital Technologies is the provider of innovative imaging solutions for the mass market, including the Flip Video family of digital camcorders.

The Flip Video camera is a simple digital camcorder designed especially for Internet video sharing. The camera contains on-board software enabling one-click uploads to YouTube, AOL Video, MySpace and other websites. The latest model, the Flip Ultra, has been the best-selling camcorder on Amazon.com since the day of its debut, capturing about 13% of the camcorder market.

It captures video in 640x480 resolution at 30 frames per second. It uses 2 AA batteries. It lacks a memory card extension slot but can be connected to a computer with its pop-out USB connector, without the need for a cable. It is simple to use, lacking most of the features of more advanced cameras. Depending on memory size, the current (“Ultra”) model camera retails for $150 (1 GB flash memory for about 30 minutes of video) or $180 (2 GB flash memory).

Milestones

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• 
  Pure Digital Technologies — PureDigital is acquired by Cisco for $590 million by Cisco (3/20/09)
  Posted 3/21/09 at 7:46am
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  Pure Digital Technologies was acquired by Cisco for $590M. (3/19/09)
  Posted 3/19/09 at 7:41am
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  Pure Digital Technologies received $200k in Seed funding. (8/18/08)
  Posted 3/6/09 at 3:16pm
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  Pure Digital Technologies received $40M in Series E funding. (5/1/07)
  Posted 4/6/08 at 1:06pm
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  Pure Digital Technologies — PureDigital Unveils Flip Ultra series (9/16/06)
  Posted 3/6/09 at 3:59pm
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  Pure Digital Technologies — PureDigital Launches first Flip(tm) point and shoot camera technology (5/1/06)
  Posted 3/6/09 at 3:57pm
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  Pure Digital Technologies received $28M in Unattributed funding. (2004)
  Posted 3/6/09 at 2:24pm
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  Pure Digital Technologies added Alan Henricks as CFO.
  Posted 4/6/08 at 1:06pm
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  Pure Digital Technologies added Jonathan Kaplan as CEO.
  Posted 4/6/08 at 1:06pm
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  Pure Digital Technologies added Ariel Braunstein as VP Products.
  Posted 4/6/08 at 1:06pm
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  Pure Digital Technologies added Simon Fleming-Wood as VP Marketing.
  Posted 4/6/08 at 1:06pm
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  Pure Digital Technologies added Michael Moritz as Board Member.
  Posted 5/19/08 at 12:42pm
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  Pure Digital Technologies added Stewart Muller as EVP Sales & Marketing.
  Posted 3/24/09 at 7:58am
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  Pure Digital Technologies added Andre Neumann-Loreck as COO.
  Posted 3/24/09 at 7:58am
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  Pure Digital Technologies added Jeffrey Jordan as Board member.
  Posted 6/9/09 at 8:10am
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  Pure Digital Technologies added Dave Lu as Product Marketing Manager.
  Posted 9/7/09 at 11:02pm

Videos

Screenshots

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Products

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Traffic Analytics

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Sources

1. TechCrunch (techcrunch.com) [edit]
2. A disposable digital camera enters the market at $19.99 (usatoday.com) [edit]
3. AllThingsD (kara.allthingsd.com) [edit]
4. VentureBeat (venturebeat.com) [edit]
5. The Video Camera Revised (puredigitalinc.com) [edit]
6. Pure Digital Technologies Introduces the Flip Video Ultra Series (puredigitalinc.com) [edit]
7. It’s Official: Cisco Buys Pure Digital (Flip Video) For $590 Million (techcrunch.com) [edit]