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Acquired byCisco
Price$590M
Date3/2009
TermsStock

General Information

Websitetheflip.com
Twitter@FlipVideoBrand
CategoryConsumer Electronics/Devices
Phone(415) 445-7626
Emailtellus@puredigita...
Employees95
Founded9/2001
DescriptionCamera developer

Offices

Pure Digital
30 Maiden Lane, 6th Floor
San Francisco, CA, 94108
USA
Cisco Consumer Product
120 Theory Drive
Irvine, CA, 92617
USA

People

CEO
COO
VP Products
VP Marketing
EVP Sales & Marketing

Funding

TOTAL $68.2M
FUNDING TOTAL $68.2M
Venture Round, 1/2004
Crescendo Ventures
Benchmark
Steamboat Ventures
Focus Ventures
$28M
Series E, 5/2007
Sequoia Capital
Benchmark
AllianceBernstein
Morgan Stanley
$40M
Seed, 8/2008
$200k

Tags

Pure Digital Technologies

Pure Digital Technologies is the provider of innovative imaging solutions for the mass market, including the Flip Video family of digital camcorders.

The Flip Video camera is a simple digital camcorder designed especially for Internet video sharing. The camera contains on-board software enabling one-click uploads to YouTube, AOL Video, MySpace and other websites. The latest model, the Flip Ultra, has been the best-selling camcorder on Amazon.com since the day of its debut, capturing about 13% of the camcorder market.

It captures video in 640x480 resolution at 30 frames per second. It uses 2 AA batteries. It lacks a memory card extension slot but can be connected to a computer with its pop-out USB connector, without the need for a cable. It is simple to use, lacking most of the features of more advanced cameras. Depending on memory size, the current (“Ultra”) model camera retails for $150 (1 GB flash memory for about 30 minutes of video) or $180 (s2 GB flash memory).

Pure Digital Technologies was acquired in 2009 by Cisco, and in April 2011 Cisco announced it was shutting down the Flip line.

Recent Milestones

Videos

Screenshots

Products

Flip Mino
Flip MinoHD
Flip Ultra
Flip Video

Traffic Analytics

Quantcast

Livegraph

Compete

Theflip

Sources

  1. TechCrunch (techcrunch.com) [edit]
  2. VentureBeat (venturebeat.com) [edit]
  3. AllThingsD (kara.allthingsd.com) [edit]
  4. A disposable digital camera enters the market at $19.99 (usatoday.com) [edit]
  5. The Video Camera Revised (puredigitalinc.com) [edit]
    Pure Digital Technologies Introduces the Flip Video Ultra Series (puredigitalinc.com) [edit]
    It’s Official: Cisco Buys Pure Digital (Flip Video) For $590 Million (techcrunch.com) [edit]
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Last Edited 11/5/13

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