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General Information

Websitetheflip.com
CategoryHardware
Phone(415) 445-7626
Emailtellus@puredigita...
Employees75
Founded9/02

Offices

San Francisco, USA
30 Maiden Lane, 6th Floor
San Francisco, CA, 94108
USA

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Pure Digital Technologies

Pure Digital Technologies is the provider of innovative imaging solutions for the mass market, including the Flip Video family of digital camcorders.

The Flip Video camera is a simple digital camcorder designed especially for Internet video sharing. The camera contains on-board software enabling one-click uploads to YouTube, AOL Video, MySpace and other websites. The latest model, the Flip Ultra, has been the best-selling camcorder on Amazon.com since the day of its debut, capturing about 13% of the camcorder market.

It captures video in 640x480 resolution at 30 frames per second. It uses 2 AA batteries. It lacks a memory card extension slot but can be connected to a computer with its pop-out USB connector, without the need for a cable. It is simple to use, lacking most of the features of more advanced cameras. Depending on memory size, the current (“Ultra”) model camera retails for $150 (1 GB flash memory for about 30 minutes of video) or $180 (2 GB flash memory).

Products

Flip Mino

The Flip Mino is the third version of the popular Flip video camera.

Pure Digital Technologies screenshot
Above: The Flip Mino

Flip Ultra

Pure Digital Technologies screenshot
Above: The Flip Ultra

Flip Video

Websitetheflip.com
StageLive

The Flip Video is a compact camcorder aimed at making it quick and easy to shoot video. Supposedly the Flip has taken a 15-20% share of the camcorder maket, but it has come under question if that’s really the market they are a part of.

Pure Digital Technologies screenshot
Above: The original Flip Video

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Comments

Joe - June 5, 2008 at 9:45pm
Here are some short films shot on a Flip Video camera: http://www.facebook.com/shortfilmcorner

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Sources

  1. AllThingsD (kara.allthingsd.com) [edit]
Edit This Page (Revision History)
Last Edited 6/5/08

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