| Website | pubmatic.com |
| Blog | pubmatic.com/blog |
| Category | Advertising |
| Phone | 408.480.0998 |
| Employees | 35 |
| Founded | 9/06 |
| Description | Ad Network Management |
| Total | $7M |
| Series A, 1/08 Nexus India Capital Draper Fisher Jurvetson Helion Venture Partners | $7M |
| Series B, 3/09 Draper Fisher Jurvetson Helion Venture Partners Nexus India Capital |
PubMatic is an ad revenue optimization service. PubMatic provides more than 5,500 web publishers’ real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of leading ad networks and has created thousands of new publisher/ad network relationships. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures.
PubMatic’s presentation at TC40 2007.
Added: 4/5/08From Beet.tv
Added: 9/22/08This video was originally published on Beet.TV
Added: 9/23/08| Website | pubmatic.com |
| Blog | pubmatic.com/blog |
| Launch Date | January 1, 2008 |
| Tags | pubmatic, ad-supported-software |
PubMatic allows online publishers to focus on site content and growing site traffic, instead of grappling with the complexities ad networks to find the best way to monetize their site ad space. They claim they can help optimize a publishers site from registration completion in only ten minutes.
PubMatic automates and optimizes these decisions in two key ways. First, PubMatic auctions the publisher’s ad inventory across leading ad networks such as Google AdSense, Yahoo Publisher Network, ValueClick, and others. By continuously monitoring the eCPMs that each ad network is paying for a publisher’s ad inventory, PubMatic is able to dynamically shift the ad inventory to the ad network that is paying the most.
Second, PubMatic’s sophisticated algorithms determine the optimum color scheme for a publisher’s text ads by looking at the publisher’s web page, the visitor, and other factors. PubMatic can change the color scheme for a publisher’s ads in real time in order to maximize conversions. Best of all, PubMatic lets publishers work with a single set of ad tags and generate consolidated reports instantly.
