|Description||Video Ad Marketplace|
|Seed, 10/09 |
|Debt, 7/10 |
Video ad platform, that helps advertisers to reach 16 to 35 individuals in internet, using short videos as trojan horse and social media as main channel. We got the biggest level of affinity and longest time spent in the sites we appear.
Our innovative system, allows content producers and online distributors monetize their value.
In October last year, Prusland ushered an innovative model in the Online Advertising Industry. Its core business is the monetization of video content from Professionals (TV series, etc) to UGCs (User Generated Content), as well as, for very first time, the monetization of the usersâ€™ capacity to distribute these videos. That is a strategy to make advertising budgets reach any user, avoiding other agents, with audiovisual content and/or the ability to distribute it through Social Networks, Blogs or Websites. This strategy is primarily targeted to what in technical terms is called the â€œLong Tailâ€. With this innovative system we facilitate access to large advertising investment not only to major Producers and Distributors of content; but also to users who usually have had not access to major Internet sites. And therefore create for them a new way of revenues and funding through ads attached to their videos. This platform also works the other way around. We thus provide access to major Advertisers for this Microâ€audience. In others words, we offer access to a target of videos and users that Advertisers have had no way of reaching up until now.