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General Information

Websiteprusland.com
Blogblog.prusland.es
Twitter@prusland
CategoryAdvertising
Phone+34916573901
Emailjose.nevado@prusl...
Employees10
Founded10/10
DescriptionVideo Ad Marketplace

Offices

Madrid Office
Juan Ramon Jimenez 43
Pta 1 B
Madrid, 28036, ESP

People

Funding

TOTAL $500k
FUNDING TOTAL $500k
Seed, 10/09
Juan Pita
$500k
DEBT TOTAL $314k
Debt, 7/10
Antonio Fernández
Juan Pita
Jose Nevado
€250k

Competitors

Service Providers

Tags

PRUSLAND SL

Video ad platform, that helps advertisers to reach 16 to 35 individuals in internet, using short videos as trojan horse and social media as main channel. We got the biggest level of affinity and longest time spent in the sites we appear.

Our innovative system, allows content producers and online distributors monetize their value.

In October last year, Prusland ushered an innovative model in the Online Advertising Industry. Its core business is the monetization of video content from Professionals (TV series, etc) to UGCs (User Generated Content), as well as, for very first time, the monetization of the users’ capacity to distribute these videos. That is a strategy to make advertising budgets reach any user, avoiding other agents, with audiovisual content and/or the ability to distribute it through Social Networks, Blogs or Websites. This strategy is primarily targeted to what in technical terms is called the “Long Tail”. With this innovative system we facilitate access to large advertising investment not only to major Producers and Distributors of content; but also to users who usually have had not access to major Internet sites. And therefore create for them a new way of revenues and funding through ads attached to their videos. This platform also works the other way around. We thus provide access to major Advertisers for this Micro‐audience. In others words, we offer access to a target of videos and users that Advertisers have had no way of reaching up until now.

Recent Milestones

Videos

Screenshots

PRUSLAND SL screenshot
Above: Home Page
Uploaded: 3/6/11
PRUSLAND SL screenshot
Above: Marketplace
Uploaded: 3/6/11
PRUSLAND SL screenshot
Above: Adding Ad to video
Uploaded: 3/6/11

Sources

  1. Lanzamiento Prusland (elpais.com) [edit]
  2. ENISA (enisa.es) [edit]
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Last Edited 5/1/13

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