| Website | proximic.com |
| Blog | proximic.com/info... |
| @proximic | |
| Category | Advertising |
| Employees | 25 |
| Founded | 4/06 |
| Description | Dynamic Contextual Matching Service |
| Total | €3M |
| Series A Wellington Partners Holtzbrinck | €3M |
| Series B, 5/08 Wellington Partners |
Proximic provides a dynamic contextual matching service for advertising networks and publishers. The Proximic ContextMatch web service identifies for its partners connections between unstructured data assets such as web pages or user profiles to ad related targeting such as text-ad keywords or display categories.
Proximic enables a better way to target specific remnant environments by identifying relationships on a more dynamic, more precise and more versatile technology basis than other solutions. Combining non-linguistic contextual profiling technology called “Pattern Proximity” with a “Dynamic Category Matching” in which it automatically crowd-sources 100.000s of categories, Proximic enables networks to identify better ad matches across highly granular topical interests.
Proximic is a privately funded company based in Palo Alto, California and offices in Beijing, China and Munich, Germany. The company is privately held and backed by investors such as Wellington Partners, which ranks among the most successful pan-European venture capital firms, and the Holtzbrinck Group, the publishing group of numerous publications including the Scientific American.
