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General Information

Offices

Palo Alto, USA
451 Florence St
Palo Alto, CA, 94301
USA

People

CEO, Co-Founder
CFO
Senior VP, Business Development
VP, Engineering
VP of Engineering
Director, Product
Board Chairman
Non-Exec Board Member

Funding

TOTAL $10.4M
FUNDING TOTAL $10.4M
Series A, 5/2006
Wellington Partners
$2.06M
Series A, 1/2007
Wellington Partners
Holtzbrinck
€3M
Series B, 5/2008
Wellington Partners
Series C, 12/2010
Wellington Partners
$4.4M

Service Providers

Video Production

Tags

Proximic

Proximic provides web services for Page Contextualization, Audience Targeting and Brand Protection to advertising networks, agencies / DSPs, and publishers, with the goal to empower greater control, precision, confidence and profitability of ad placements across the ad ecosystem.

Proximic precision-matches complex and unstructured online content to the most effective advertisement targeting. At the same time the company helps brand advertisers assess the quality of ad environments for their brand messages. This leads to higher acceptance of online ads for users and advertisers and ultimately brings more revenue into the online ad market place.

Proximic’s services run on a more dynamic, more precise and more versatile technology basis than other solutions. Combining non-linguistic contextual profiling technology called “Pattern Proximity” with a “Dynamic Categorization Engine” enable Proximic to identify better ad matches across highly granular topical interests.

Recent Milestones

Videos

Above:

Proximic in 125 Seconds

Added: 12/9/10

Screenshots

Products

Audience Interest Data

Add some content to this product

Brand Protection Data

Add some content to this product

Contextual Data

Traffic Analytics

Quantcast

Livegraph

Compete

Proximic

Sources

  1. EDGAR [edit]
  2. techcrunch.com [edit]
  3. Citation Needed [add]
  4. Proximic Hits $4.4M In Third Round For Ad Data Services (fis.dowjones.com) [edit]
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Last Edited 2/5/14

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