|Series A, 1/07 ||$700k|
|Series B, 9/08 |
Fung Capital USA
Proclivity Systems develops innovative solutions that provide predictive insight into consumer behavior â€” knowledge that empowers high-performance, targeted marketing and merchandising programs.
Proclivity Systems’ central revenue optimization platform, Proclivity, provides clients a new corporate asset: the consumer behavior bank. The bank provides clients with profound knowledge about their customers’ shopping interests, purchasing likelihoods and level of expenditure for any potential offer, helping them to make critical business decisions while also providing the mechanism to immediately target across various channels and maximize potential revenue. The company’s flagship product, Proclivity Mailâ„¢, capitalizes on the consumer behavior bank’s intelligence to accurately forecast consumer purchasing behavior around targeted email campaigns.