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General Information

Websiteproclivitysystems...
CategorySoftware
Phone646-237-3737
Email
Employees
Founded2006

Offices

New York, USA
134 Fifth Avenue
3rd Floor
New York, NY, 10011
USA

People

Founder and CEO
Vice President of Technology

Funding

Total$5.9M
Series B, 9/08
Fung Capital Management
WPP
Pilot Group
$5.2M
Unattributed
$700k

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Proclivity Systems

Proclivity Systems develops innovative solutions that provide predictive insight into consumer behavior — knowledge that empowers high-performance, targeted marketing and merchandising programs.

Proclivity Systems’ central revenue optimization platform, Proclivity, provides clients a new corporate asset: the consumer behavior bank. The bank provides clients with profound knowledge about their customers’ shopping interests, purchasing likelihoods and level of expenditure for any potential offer, helping them to make critical business decisions while also providing the mechanism to immediately target across various channels and maximize potential revenue. The company’s flagship product, Proclivity Mail™, capitalizes on the consumer behavior bank’s intelligence to accurately forecast consumer purchasing behavior around targeted email campaigns.

Milestones

  • Received $5.2M in Series B funding. (9/08)
    Posted 12/18/08 at 1:19pm
  • Sheldon Gilbert, Founder and CEO added.
    Posted 12/18/08 at 1:19pm
  • Received $700k in Unattributed funding.
    Posted 12/18/08 at 1:27pm
  • Suren Hiraman, Vice President of Technology added.
    Posted 12/18/08 at 1:19pm

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Proclivity Mail™

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Proclivitysystems

Sources

  1. Proclivity Raises $5.5 Million, Takes Over SAI's Old Digs (alleyinsider.com) [edit]
  2. roclivity Raises $5.5 Million, Takes Over SAI's Old Digs (alleyinsider.com) [edit]
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Last Edited 12/20/08

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