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Procedural

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Procedural sells software (“CityEngine”) to create automatically real 3D cities and transform existing 3D cities into cash cows.

Procedural is specialized in software for the efficient creation of 3D buildings and cities. With its flagship product, the CityEngine, real 3D cities can be created automatically. Furthermore transforms the CityEngine existing 3D cities into cash cows. The company is a spin-off of ETH Zurich, Switzerland’s most renowned technical university ranking among the Top-10 universities world-wide, where the underlying unique modeling procedural technology has been invented and developed.

Milestones

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• 
  Procedural was acquired by ESRI. (7/11/11)
  Posted 7/12/11 at 3:47am via reuters.com
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  Procedural — Considered the largest virtual reconstruction, cultural heritage, and digital archaeology project to date, Rome Reborn is an international collaboration designed to create an interactive 3D digital model illustrating the urban development of ancient Rome. (8/1/08)
  Posted 2/4/10 at 2:23am via procedural.com

Videos

Screenshots

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Sources

1. Esri Acquires 3D Software Company Procedural (reuters.com) [edit]
2. Rome Reborn (procedural.com) [edit]