|Acquired by||TPG Capital|
PRIMEDIA is a private digital advertising company based in Peachtree Corners, a suburb of Atlanta, GA.
Every year the company connects millions of renters and home buyers with the information and tools they need to find a new place to live. Apartment communities continue to be the bulk of their client base through their Apartment Guide, Rent.com, and Rentals.com brands.
PRIMEDIA has a 35+ year track record of successful multifamily marketing that originated with its printed apartment directories. As consumer habits changed, the company quickly adapted and now less of the leads it provides to its advertisers come from print sources. The huge majority are Internet based and mobile leads to their Apartment Guide advertisers have grown to approximately 25% of the overall total.
The company is well funded and positioned to continue growing and introducing new products continuously over the next few years.
|New Home Guide|