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Acquired byTPG Capital
Price$525M
Date5/11

General Information

Websiteprimedia.com
CategoryConsumer Web
Phone678-421-3000
Employees

Offices

Norcross, USA
3585 Engineering Drive
Suite 100
Norcross, GA, 30092
USA

People

President and CEO
President, Apartment and Homes Division
Senior Vice President and Chief Financial Officer
Senior Vice President and Chief Accounting Officer

Former People

SEO Manager
Sales Director
Network Development and Optimization
Show All Former People

Acquisitions

Rent.com, 5/12

Competitors

Tags

Primedia

PRIMEDIA is a private digital advertising company based in Peachtree Corners, a suburb of Atlanta, GA.

Every year the company connects millions of renters and home buyers with the information and tools they need to find a new place to live. Apartment communities continue to be the bulk of their client base through their Apartment Guide, Rent.com, and Rentals.com brands.

PRIMEDIA has a 35+ year track record of successful multifamily marketing that originated with its printed apartment directories. As consumer habits changed, the company quickly adapted and now less of the leads it provides to its advertisers come from print sources. The huge majority are Internet based and mobile leads to their Apartment Guide advertisers have grown to approximately 25% of the overall total.

The company is well funded and positioned to continue growing and introducing new products continuously over the next few years.

Recent Milestones

Videos

Screenshots

Primedia screenshot
Above: Primedia
Uploaded: 7/25/11

Products

Apartment Guide
New Home Guide
Rent.com
Rentals.com

Traffic Analytics

Compete

Primedia

Sources

  1. Primedia Acquired By TPG Capital For $525 Million (techcrunch.com) [edit]
  2. PRIMEDIA Completes Acquisition of Rent.com from eBay (primedia.com) [edit]
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Last Edited 5/22/13

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