|Description||Personalized, relevant, social beauty|
|Seed, 10/2012 |
Personalized, relevant, social recommendation for beauty
Preen.Me aims to transform a currently inefficient $60B US beauty market into a modern marketplace. Utilizing social graphs and crowdsourcing, Preen.Me will provide personalized product recommendations based on preferences of women with a similar profile. A broad variety will enable women to compare products at different price points on one web site.
In the current stage of its lifecycle, Preen.Me is highly focused on user engagement, and has one of the most active and engaged beauty communities in the world. Beauty Addicts, the company’s Facebook community, has over 180,000 members, with interaction rates that are 3-5 times that of international brands. Preen.Me is currently based entirely on user generated content and is focused on creating an engaging experience and building a loyal following, which will evolve into a platform for personalized product recommendations.