|Description||Direct Marketing on-demand Platform|
Pravega is building a next generation platform for direct marketing. It allows companies to run email and phone marketing campaigns on-demand across B2B and B2C channels. The company essentially solves the permission problem by providing businesses with a ready subscriber base of consumers and corporate decision makers for running direct marketing campaigns. Businesses no longer need to invest enormous time and money in building their own opt-in lists, they can just use the Pravega Network to run campaigns as and when needed.
Subscribers of the network get complete control over the messaging received from companies - they can control the frequency, volume and timing of messages via email and phone. They can also postpone commercial calls or cancel them before receiving them. Using their Web-based Control Center they get complete visibility into the promotions coming from businesses and can choose what to let through and what to block.
Pravega’s mission is to develop a centralized platform for all direct marketing by creating a new cooperative model for DM where consumers have control over the messages they receive and businesses have more data, better targeting, complete compliance, brand protection and lower risk.
Pravega also offers Free CRM and Free Email Marketing software to small businesses that join the Pravega Network.