| Website | tagman.com |
| Blog | blog.tagman.com |
| @tagman_news | |
| Category | Advertising |
| Phone | +1 877-272-7855 |
| Employees | 20 |
| Founded | 11/07 |
| Description | Independent tag management solution |
| Total | $8.55M |
| Angel, 2/10 Cambridge Business Angels | $1.3M |
| Series A, 1/11 Greycroft Partners iNovia Capital | $2.25M |
| Unattributed, 10/11 Greycroft Partners iNovia Capital | $5M |
TagMan, the first, independent, Tag Management System and truly universal tag which enables large e-commerce businesses, to add, edit or remove any tracking tag or pixel in seconds whilst browsing the web page whilst also controling page speed and privacy challanges.
TagMan clients are put back in control of their pixel/tag/data privacy management. They improve independent campaign planning/reporting based on a single view of online customer journeys through real-time dynamic attribution.
Founded in 2007, after 3 years in development, TagMan was created by CEO and founder Paul Cook, a marketing technologist who pioneered post-click conversion tracking, to solve the many challenges that site tagging posed to effective digital marketing.
After four years in the market, TagMan now solves those challenges for more than 100 enterprise e-commerce brands globally.
In the process we: —-Track more than 50 million online conversions and more than $1bn of sales every month —-Implement and manage more than 180 different vendor tags —-Work globally for enterprise e-commerce clients including Subaru and Virgin Atlantic —-Represent 3 of the top 4 UK online department stores and 10 of the top online fashion retailers —-Improve online marketing efficiency by an average of 30% —-Can deliver ROI – on CPA optimization and deduplication alone – of 41:1
The company now employs more than 60 full-time staff based in New York and London.
| Attribution |
| Attribution modelling |
| Deduplication |
| Media Attribution |
| Path to conversion analysis |
| Tag management |
