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Acquired byEnsighten
Date3/2014

General Information

Offices

London
170-172 Tower Bridge Road
London, SE1 3LS, GBR
New York
575 Eighth Avenue
Suite 916
New York, NY, 10018
USA

People

CMO
CTO
Board of Directors
Advisory Board member
Director of Sales
Jon Baron, CEO/Co-Founder
Chief Revenue Officer
Board Observer

Funding

TOTAL $13.6M
FUNDING TOTAL $13.6M
Angel, 2/2010
Cambridge Business Angels
$1.3M
Series A, 1/2011
Greycroft Partners
iNovia Capital
$2.25M
Venture Round, 10/2011
Greycroft Partners
iNovia Capital
$5M
Venture Round, 8/2013
Greycroft Partners
iNovia Capital
Silicon Valley Bank
$5M

Competitors

Tags

TagMan

TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With Tagman, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels.

Enterprise websites across all major industries including Travel & Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg’s, The Body Shop, Air New Zealand, and Vodafone.

Recent Milestones

Videos

Screenshots

TagMan screenshot
Above: TagMan home page
Uploaded: 4/15/10

Products

Attribution
Attribution modelling
Deduplication
Marketing Data Platform
Media Attribution
Path to conversion analysis
Tag management

Traffic Analytics

Compete

Tagman

Sources

  1. Ensighten Acquires Rival Tag-Management Firm TagMan (adexchanger.com) [edit]
  2. TagMan Raises $1.3 Million For Online Ad Campaign Tracking (paidcontent.org) [edit]
  3. Tag Management System TagMan closes $2.3 Million Series A Investment, Led by Greycroft Partners (blog.tagman.com) [edit]
  4. TagMan Raises $5 Million To Track Online Ad Campaigns (techcrunch.com) [edit]
  5. TagMan Raises US$5M in Funding (finsmes.com) [edit]
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Last Edited 3/18/14

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