Poshly is the beauty-meets-digital company that facilitates data acquisition through giveaways distributed on social media. Since launching in mid-2012, Poshly has been recognized by L’Oréal’s NEXT Generation Award and InStyle magazine’s “Best of the Web” recognition. Poshly works with dozens of brands for data-driven giveaways and hyper-targeted sampling, including L’Oréal, Revlon, Sally Beauty, philosophy, Benefit Cosmetics, Cutex, and many more.
Poshly’s active community of more than 50,000 beauty-loving members have answered more than 1,000,000 questions about themselves on topics from physical characteristics to lifestyle attributes. With this data, Poshly powers personalization tools for brands and consumers, including Poshly Precision (hypertargeted sampling), Poshly Insights (real-time insight research data for beauty industry decision-makers), and more!
Poshly founder Doreen Bloch on the future of personalization for Bazaarvoice’s Connected Perspectives video seriesAdded: 6/20/13