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General Information

Websitepopulis.com
Twitter@PopulisMedia
CategoryAdvertising
Employees140
Founded8/2004
DescriptionOnline Media Company

Offices

GoAdv Dublin
2nd Floor, Block 2, Grand Mill Quay
Barrow Street
Dublin 4, IRL
GoAdv Rome
Via Crisoforo Colombo, 115
Rome, 00144, ITA

People

Co-Founder & CEO
Group HR Manager
CoFounder and Chairman
Managing Director Populis Ireland and Group CFO

Acquisitions

Total€20.3M
Cidade Internet, 2/2012
mokono, 9/2011 $11.4M
E-Box - Blogo.it, 1/2011 €6M
Excite Europe, 10/2007 €2.5M
Nano Publishing, 5/2007 $350k

Funding

TOTAL $18.1M
FUNDING TOTAL $18.1M
Venture Round, 7/2008
€11.5M

Competitors

Tags

Populis

Populis [formerly known as GoAdv] is one of Europe’s fastest growing digital media companies (Source: Deloitte Fast500 EMEA number 7: GP Bullhound Media Momentum 2009, 2010, Red Herring Europe Winner).

With a network of over 600 web properties visited by more than 35 million unique users every month (Comscore), it provides up to the minute vertical content to web users, crowdsourced from a team of expert collaborators and published on wholly owned and operated web properties including Excite Europe,Blogo, Blogosfere, Cidade Internet and 700,000 blogs in the mokono professional blog network - Germany’s largest.

The Populis team is a dynamic, multinational staff of 150, working across offices in Dublin, Berlin, Milan, Rome and Brazil.

FAST FACTS

  • European leader in the production of vertical content
  • Generates over 35,000 pieces of crowdsourced content per month (articles, videos, guides)
  • Counts 600+ websites in its network with a variety of content including shopping, finance and travel
  • 35 million unique monthly visitors
  • Main networks: Excite Europe, Blogo, Blogosfere, Cidade Internet and mokono
  • Rapid international development
  • International sales with split between UK, Germany, France, Spain, Italy, Northern Europe, Australia, USA and Russia
  • Top tier partners (Yahoo, Ask, and Google)
  • 50+ key clients (including Expedia, Kelkoo, Meetic)
  • 150 employees

Recent Milestones

Videos

Screenshots

Populis screenshot
Above: Populis Screenshot -- #1
Uploaded: 1/13/11

Products

AdManager
BetterDeals
BidManager
ConversionLab
Excite Europe
VisualPath

Traffic Analytics

Compete

Populis

Sources

  1. Techcrunch (eu.techcrunch.com) [edit]
  2. Populis Acquires Germany’s Largest Blog Network – mokono – For $11.4 Million (techcrunch.com) [edit]
  3. Populis, the “European Associated Content”, acquires blog network Blogo for €6m (eu.techcrunch.com) [edit]
  4. Excite's Back And This Time It Makes Sense (technology.timesonline.co.uk) [edit]
  5. Citation Needed [add]
  6. Techcrunch UK (uk.techcrunch.com) [edit]
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Last Edited 2/12/14

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