| Acquired by | StrongMail |
| Date | 6/09 |
| Website | popularmedia.com |
| Blog | socialize.popular... |
| Category | Advertising |
| Phone | 415.318.7040 |
| Employees | |
| Founded | 2003 |
| Description | Online ad campaign management |
| Total | $12.3M |
| Series C, 7/08 DAG Ventures Sequoia Capital Steamboat Ventures | $8M |
| Unattributed, 3/07 Sequoia Capital Steamboat Ventures | $4.25M |
PopularMedia helps advertisers and publishers multiply the impact of their online ad campaigns and significantly increase user engagement by wrapping standard online display ad units with an interactive social media layer.
PopularMedia’s Influencer Ad Platform allows marketers to create engaging online experiences that invite consumers to share content, products, and offers with their network of friends, relatives and colleagues. Throughout these social experiences, the context of the brand advertiser and the trusted relationships and connections between participants is consistent. Driving these results is a sophisticated, proprietary viral optimization engine that analyzes campaigns for maximum virality and impact.
For advertisers, PopularMedia Influencer Ads dramatically extend the reach and maximize the impact of banner ads. Influencer Ads go beyond the limitations of traditional display ads, allowing consumers to engage their friends in conversations, make recommendations and, ultimately, influence consumer buying decisions. Advertisers get more engagement, higher quality traffic, measurable results, and residual value in the form of actionable leads, data, and insights.
For publishers, offering high-impact Influencer Ads to advertising partners is an easy way to command top advertising rates across both premium and run-of-network inventory, and represent a fun new way for advertisers to engage consumers around your content.
The Influencer Ad Platform puts the power of consumer influence behind brand messaging and business building. Today’s online consumer is social; your advertising should be, too.
