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General Information

Offices

Philadelphia Office
555 E. North Lane
Suite 5050
Conshohocken, PA, 19428
USA
Orange County Office
2753 Camino Capistrano Suite A-200
San Clemente, CA, 92672
USA

People

Founder / Chairman
CEO
VP of Technology
Marketing Director
Business Development Director
CTO / COO

Funding

TOTAL $15.3M
FUNDING TOTAL $15.3M
Venture Round, 9/2010
$6.78M
Series A, 10/2010
MK Capital
$3M
Venture Round, 7/2012
MK Capital
$5.5M

Competitors

Tags

Poptent

Poptent is the first social platform dedicated to providing professional and freelance videographers a way to create and manage video projects from start to finish. In addition to showcasing freelance media businesses and enhancing the creative process, Poptent facilitates working relationships between creators and companies seeking inexpensive solutions to developing branded content.

Poptent serves a diverse array of the world’s premiere brands, such as General Mills, Coca-Cola (Sprite), GE, Proctor & Gamble, Unilever, Nestle, American Express, LG, Netflix, Frito-Lay, Geico, Novartis, M&M Mars, Budweiser, MillerCoors, Century 21, Callaway Golf, New Line Cinema, Fedex, Anheuser-Busch, NASDAQ OMX, US Bank, New York Life, Amazon and Nokia. Production capabilities include short form commercials, longer form advertorials and other video content.

With the rise of new online and mobile platforms, demand for new, original branded content is high and growing. Brands are looking beyond Madison Avenue for creative ideas and consumer-relevant content. Poptent provides a showcase for that talent.

Poptent offers this independent video making community an array of productivity tools. Threaded discussions, file sharing and private video sharing help videographers easily collaborate and assign credit to other creators in their joint projects. In this way, Poptent creators can build connected and interactive portfolios to showcase their work to the professional world.

Poptent features one of the best HD-ready video players online today and uses the highest-quality video compression codecs to make viewing and uploading videos simple. Since there is no limit on large-file uploads, Poptent creators do not have to make compromises or adjustments to their work because of size limitations. RSS feeds, activity monitoring and status updates allow Poptent members to stay connected with everyone they are following. Poptent can also easily be integrated with other popular social networking sites, like Twitter and YouTube.

Recent Milestones

Videos

Above:

This video was originally published on Beet.TV

Added: 8/15/12

Screenshots

Poptent screenshot
Above: Creator Profile
Uploaded: 12/2/08
Poptent screenshot
Above: Media Page
Uploaded: 12/2/08
Poptent screenshot
Above: Creator Search Results
Uploaded: 12/2/08

Products

Video Advertising

Add some content to this product

Traffic Analytics

Compete

Poptent

Sources

  1. SEC (sec.gov) [edit]
  2. MK Capital Invests in Crowdsourced Video Leader Poptent (freshnews.com) [edit]
  3. With 50,000 Videographers, PopTent Raises $5.5 Million From MK Capital To CrowdSource Ads (techcrunch.com) [edit]
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Last Edited 1/29/14

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