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Poken

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Poken is a cloud-based service designed for the event industry, enabling “Touch Marketing” or the integration of online and offline marketing campaigns.

The company provides tradeshow managers, exhibitors and event organizers with tools that enable the digital distribution of promotional literature, while measuring the return on investment of their lead generation activities.

Equipped with Poken’s mobile apps and NFC+ products, participants can collect digital information in the real world from smart tags and QR codes, and digitally exchange their contact details with a touch.

Enterprise customers in more than 20 countries have been using Poken’s touch-marketing platform to implement integrated online and offline marketing campaigns.

Headquartered in Redwood City, California (US) and with a strong European presence based out of Lausanne (Switzerland), Poken has attracted significant media attention around the world in the past three years. The company has won a number of awards, including “Best Innovation in Mobile Advertising” (Mobile World Congress, Feb. 2012) and “Red Herring 100 Europe”.

Recent Milestones

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• 
  Poken added Jeff Heywood as CFO. (4/1/12)
  Posted 6/4/12 at 8:13pm
• 
  Poken added Sri Chilukuri as CEO. (4/1/12)
  Posted 6/4/12 at 8:12pm
• 
  Poken added Carole Putallaz as Head of Marketing & Communication. (1/1/11)
  Posted 3/11/11 at 7:53am
• 
  Poken added Sour Chhor as Chief Strategy Officer. (1/1/11)
  Posted 3/11/11 at 7:51am
• 
  Poken — Poken added Sour Chhor as Chief Strategy Officer (1/1/11)
  Posted 3/11/11 at 7:48am via poken.com
• 
  Poken — Add Fabrice Allegro as Chief Commercial Officer (10/6/10)
  Posted 3/11/11 at 7:38am via poken.com
• 
  Poken added Vincent Dubi as Head of Sales, EMEA. (5/24/10)
  Posted 5/31/10 at 4:45am
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  Poken received $1.8M in Series A funding. (5/18/10)
  Posted 5/18/10 at 2:27am via techcrunch.com
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  Poken added Fabrice Allegro as Chief Commercial Officer. (1/1/10)
  Posted 3/11/11 at 7:51am
• 
  Poken added Alain Demour as CTO. (9/1/09)
  Posted 3/1/10 at 2:33am
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  Poken added Bryan Guido Hassin as Head of Global Operations. (12/1/08)
  Posted 6/23/10 at 3:39am
• 
  Poken added Steve Smith as VP of Product & Marketing.
  Posted 7/31/09 at 8:51am
• 
  Poken added Steven Brown as Advisor.
  Posted 7/12/09 at 9:15am
• 
  Poken added David Brown as Co-Founder and Board Member.
  Posted 7/12/09 at 9:15am
• 
  Poken added Stephane Doutriaux as Founder & CEO.
  Posted 3/16/09 at 12:40am
• 
  Poken added Denny Mayer as VP of Sales.
  Posted 7/31/09 at 8:53am

Videos

Screenshots

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Above: Example of a branded pokenSPARK
Uploaded: 6/6/10

Traffic Analytics

Compete

Sources

1. Swisscom invests $1.8 million in ’social business card’ startup Poken (eu.techcrunch.com) [edit]
Fabrice Allegro Joins Poken as Chief Commercialization Officer (blog.poken.com) [edit]
Sour CHHOR joins Poken as Chief Strategy Officer (blog.poken.com) [edit]