|Description||Product Conversation Tool|
PodNod is developing a social commerce platform with tools that enable users to easily connect with their friends about products, either while in store or online, during the purchase consideration phase. PodNod’s first tool allows a user to get quick, nod or nah advice from their friends and/or social networks. Responders don’t need to be a part of the platform, they just need a browser to respond with a button push. PodNod makes it easy to ask for advice, and even easier to respond.
PodNod is building out a series of tools (mobile, internet) that can be used in the “pre” and “at” purchase process. In capturing these product conversations, PodNod can build valuable product graphs (vs social graphs). Through a self-administered backend system (akin to AdWords for search), marketers will be able to inject deals or offers directly into specific conversations which are time and content relevant to the user as well as access real-time sentiment on products.
PodNod launched on iOS 6/2012.
PodNod Intro VideoAdded: 2/6/12