|Description||Crowdsourcing Conversion Optimization|
Pluralis provides online advertisers with an innovative crowdsourcing-based platform for optimizing their website performance. The company connects a community of passionate Creative Optimizers and Copywriters from around the globe with customers seeking quality, affordable Landing Page Optimization services. A major strength of Pluralis solution is its Pay-Per-Performance business model.
How it works? (1) Initiate contest – The advertiser select his best landing page and suggest a reward to the creative optimizer that will outperform it. The reward is performance based. The higher the conversion rate lift is - the higher the reward to the winning copy is. (2) Submit copies – Pluralis copywriters and optimizers crowd submits suggested copies using an easy to use WYSIWYG editor. They can change the body text, headlines, images - directly on the advertiser’s landing page. The advertiser provides feedback on the suggested copies and approves the copies for testing. (3) Automatic testing – Pluralis tests the suggested copies against the original landing page and point on the copy that generated the highest lift in conversion rate, using an objective success metric.