| Acquired by | Demand Media |
| Price | $75M |
| Date | 3/08 |
| Terms | Cash |
| Category | Web |
| Employees | |
| Founded | 2003 |
| Total | $17M |
| Series A Austin Ventures | $1.5M |
| Series B, 10/04 Mayfield Fund Austin Ventures | $8.5M |
| Series C, 11/06 Reuters | $7M |
Pluck provides social media software for companies that want to create communities around their existing web properties. Its two main products are SiteLife, a white-label social networking service, and BlogBurst, which brings blog content to media sites.
BlogBurst is a syndication network that brings selected blog content into media sites and web portals.
SiteLife is a suite of social media features that includes commenting, videos, photos, blogs, forums, and user profiles.
