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Acquired byDemand Media
Price$75M
Date3/2008
TermsCash

General Information

CategoryConsumer Web
Employees
Founded2003
DescriptionWhite-label Social Network

Offices

Funding

TOTAL $17M
FUNDING TOTAL $17M
Series A, 1/2004
Austin Ventures
$1.5M
Series B, 10/2004
Mayfield Fund
Austin Ventures
$8.5M
Series C, 11/2006
Reuters
$7M

Tags

Pluck

Pluck provides social media software for companies that want to create communities around their existing web properties. Its two main products are SiteLife, a white-label social networking service, and BlogBurst, which brings blog content to media sites.

Recent Milestones

Videos

Screenshots

Products

BlogBurst

BlogBurst is a syndication network that brings selected blog content into media sites and web portals.

Pluck screenshot
Above: Screenshot of BlogBurst
Uploaded: 3/4/08

SiteLife

Tags lady-gaga

SiteLife is a suite of social media features that includes commenting, videos, photos, blogs, forums, and user profiles.

Pluck screenshot
Above: Screenshot of SiteLife
Uploaded: 3/4/08

Sources

  1. Demand Media Buys Pluck for $75 million (techcrunch.com) [edit]
  2. Pluck - DEMO (demo.com) [edit]
  3. Pluck Closes $8.5 Million in Series B Funding; Mayfield Leads Investment in Growing Web Companion Application Company (findarticles.com) [edit]
  4. REUTERS MOVES INTO THE WORLD OF BLOGS (ft.com) [edit]
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Last Edited 9/14/13

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