Acquired by GroupM
Industries Ad TargetingAdvertisingContentMobileNative AdvertisingPersonalizationHeadquarters Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Founded Date Jul 1, 2008 Founders Andreas Richter, Christian Laase, Dominik Matyka Operating Status Active Last Funding Type Series A Legal Name plista GmbH
Company Type For Profit
Contact Email info@plista.com Phone Number +493047375370
plista is a global platform for data-driven native advertising in premium editorial environments and offers advertisers and publishers direct, single-source access to a broad portfolio of native solutions. With its proprietary real-time Recommendation Technology, plista is able to deliver both content and advertising that matches users’ individual
interests – across all channels and devices.
plista’s native ad formats stand out through their strong engagement character and enable advertisers to efficiently target audiences along the entire sales funnel. At the same time, thousands of premium publishers are working successfully with plista in order to achieve outstanding content monetization, increased website stickiness and sustainable traffic growth.
Awards: Red Herring EMEA, Red Herring Global, White bull as well as diverse domestic awards from Financial Times, Deutsche Startups, Initiative Mittelstand, etc.
Transaction Name plista acquired by GroupMAcquired by GroupMAnnounced Date Jan 7, 2014 Price €30M