| Website | plista.com |
| @plista | |
| Category | Consumer Web |
| Phone | +49 30 275 77 670 |
| Employees | 22 |
| Founded | 7/08 |
| Description | Make money with recommendations |
| Series B, 8/09 High-Tech Gruenderfonds Dumont Venture | |
| Unattributed, 11/08 Peter Schuepbach Christophe F. Maire Draper Investment Company |
plista (http://plista.com) offers website owners and marketers targeting solutions for content and advertising through its recommendation- and personalization service. plista technology is able to collect user preferences automatically, anonymized and cross-domain, while extrapolating them into comparable interest profiles and detecting changes of user preferences over time. plista offers its partners an „easy-to-use“ technology web service. Plug-and-play interfaces enable website owners such as http://ksta.de of the Dumont publishing house to personalize their web offerings, improve their monetization strategy and buy-in high quality traffic.
plista provides this recommendation and personalization platform based on collaborative filtering and social graph applications that allows to connect content, products, people and preferences to the benefit of publishers, users and marketers through the internet, mobile phones and other devices.
Market scope is applicable for all kind of content where individualized interest could be extrapolated to recommendations through collective interest (e.g. products, ads, people, etc.).
With plista end users can rate and discover new items in real-time.
plista is positioned as an end user-centric B2B-service and offered through diverse interfaces. It is currently in private beta.
The recommendations system works cross-site (items from one site are recommended on another), cross-domain (central preference aggregator) and inherits diverse social components.
Risk-free distribution (for users and publishers) is leveraged through a predictive targeting business model and a marketplace for onsite and cross-site recommendations.
The company which started to develop its core technology in 2006 was originally founded in Berlin is planing to move to the Silicon Valley in 2009/10.
