|Phone||+44 (0)20 7631 2090|
|Description||Gamification platform for active travel|
PleaseCycle combines behaviour change techniques with gamification to get more people cycling, running and walking more often.
Their software allows companies, local authorities and schools to understand, encourage and reward active travel - a proven means of reducing absenteeism, raising productivity, saving carbon, retaining staff and a myriad of other benefits.
Primary provision is an online, client-branded portal which allows employees/ residents/students to learn about cycling/running/walking, plan routes, discuss issues and, most importantly, log daily mileage through the site and a GPS mobile app (iOS and Android). Doing so allows both the individual and company to track stats derived from that behaviour: carbon saved, calories burnt and petrol money avoided. It also permits organisational leaderboards (teams, departments, offices) fostering friendly competition and allows the client (and external brands) to reward this behaviour.
Users accrue BikeMiles® (cycling-only) or StravelPoints® (multi-modal) - akin to an Air Miles for active travel - which can be redeemed for discounts at high-street retailers, online stores, and even donations to charity.
Their main revenue-stream is an annual SAAS licence fee paid by the Corporate / Local Authority. Additional revenue streams are advertising / brand partner fees (CPA / CPC); content sponsorship; and affiliate links / sales - all of which have a positive correlation with user-base.
PleaseCycle - IntroAdded: 11/30/13