|Acquired by||America Movil, S.A.B. de C.V.|
|Description||B2C Online marketplace|
|Series C, 12/10 |
Casmar Capital Partners, LLC
PlazaVIP.COM is the leading Business-to-Consumer online marketplace in Mexico.
We are the market leader in B2C e-commerce in a country of more than 110 million people and a region with one of the worldâ€™s fastest-growing Internet penetration rates, we provide buyers and sellers a robust online trading environment that fosters the development of a large and growing e-commerce brand. We offer a proprietary technological and commercial solution that addresses the distinctive cultural and geographic challenges of operating an online trading platform in Mexico. Our main revenue sources are: webstores monthly fees, transactional fees, online advertising and brand sponsorships.
PlazaVIP.COM operates more than 500 online stores within several third-party marketplaces. We have strategic alliances with Banks, Telecommunication Companies and Media companies that have strong and loyal Internet audiences. We manage more than 150,000 SKUS in product lines such as computers, electronics, videogames, jewelry and others.
PlazaVIP.COMâ€™s core target market is the 30 million Mexican individuals that currently have access to the Internet and make online purchases. This market is valued at nearly US$ 3.9 billion and is growing nearly 50% per year. This rate is expected to maintain in the high double digits over the next 5 years. (Forrester Research, 2009).
PlazaVIP.com will also participate in the demand for products and services that comes from the 30 Million Mexican Americans that live in the US and that each year send nearly US$25 billion to their families in Mexico. The Mexican market is growing at a 25% over the past 5 years while the Mexican Americans are still un-served.