|Description||Collective buy everything|
PLAY, acquired by CrowdSavings in 2011, provided a platform to collectively buy anything. It had a proprietary platform that allowed users to create deal pages for merchants with whom they want to collectively buy discounted deals. PLAY focused on deals with local merchants at significant discounts which users needed to collectively buy in order to get the deal. PLAY leveraged the social networks its users had created to spread the deal by word of mouth.