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General Information


117 S. 14th St
Suite 150
Richmond, VA, 23219


Founder & CEO
Founder & EVP Product Marketing
Director of Marketing and Brand
Director, Strategic Partnerships


Angel, 12/2011
Angel, 7/2013



PlanG was created to pioneer a new way to deliver cause marketing by creating an easier and more effective way for brands to give back and develop loyalty through emotional connections with their customers.

PlanG offers businesses an easy and authentic way to infuse and promote social impact within their brand. By connecting to every nonprofit in the U.S., businesses can offer philanthropy as an incentive and reward to their customers, enabling them to give to the causes they care about most. When brands align with their customers through the shared value of giving they create connections that drive loyalty.

PlanG was founded in 2011 by Marti Beller, Heather Loftus and Melina Davis-Martin and launched in July 2012. PlanG’s headquarters are Richmond, VA.

Recent Milestones

  • Dollar
    PlanG received $3.2M in Angel funding. (7/24/13)
    Posted 7/25/13 at 8:22am via
  • Check
    PlanG added Chase Cornett as Director of Marketing and Brand. (1/29/13)
    Posted 5/9/13 at 1:22pm
  • Check
    PlanG added Hilary Cook as Director, Strategic Partnerships. (1/16/12)
    Posted 5/15/13 at 12:09pm
  • Dollar
    PlanG received $4M in Angel funding. (12/28/11)
    Posted 7/25/13 at 8:22am via
  • Check
    PlanG added Heather Loftus as Founder & EVP Product Marketing. (2/1/11)
    Posted 5/14/13 at 2:08pm
  • Check
    PlanG added Marti Beller as Founder & CEO. (2/1/11)
    Posted 5/11/13 at 12:53pm



PlanG - Your Giving Matters

Added: 7/24/13


PlanG screenshot
Above: Business Partners 1
Uploaded: 7/24/13
PlanG screenshot PlanG screenshot PlanG screenshot


  1. PlanG Receives More Than Two Million in Seed Funding ( [edit]
  2. PlanG Completes $3.2M Second Angle Funding ( [edit]
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Last Edited 7/28/13

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