|Description||Cause marketing platform for brands|
|Angel, 12/2011 ||$4M|
|Angel, 7/2013 ||$3.2M|
PlanG was created to pioneer a new way to deliver cause marketing by creating an easier and more effective way for brands to give back and develop loyalty through emotional connections with their customers.
PlanG offers businesses an easy and authentic way to infuse and promote social impact within their brand. By connecting to every nonprofit in the U.S., businesses can offer philanthropy as an incentive and reward to their customers, enabling them to give to the causes they care about most. When brands align with their customers through the shared value of giving they create connections that drive loyalty.
PlanG was founded in 2011 by Marti Beller, Heather Loftus and Melina Davis-Martin and launched in July 2012. PlanG’s headquarters are Richmond, VA.
PlanG - Your Giving MattersAdded: 7/24/13