|Description||Web-based Brand Integration Service|
|Seed, 2/2009 |
PlaceVine is a web-based matchmaking service connecting marketers to product placement and sponsorship opportunities across film, television, and new media.
Currently, the brand integration industry relies on personal relationships between marketers, agencies, and content creators. The entire workflow of a brand integration transaction â€“ from discovery to evaluation, through negotiation and execution â€“ remains a completely manual process. PlaceVine believes that every integration is unique and cannot be reduced to a “click-to-buy” transaction, but that technology can play a critical role in improving transparency in the industry.
PlaceVine addresses these needs with powerful technology tools for the discovery and evaluation of integration opportunities. PlaceVine provides marketers and agencies with transparent access to brand integration opportunities in feature-length film, television and new media while enabling content creators to maximize the value of their brand integration inventory.
The company was launched with the support of the Wharton Venture Award and is based in New York and Los Angeles.