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General Information

Websiteplacecast.net
Blogblog.placecast.net
Twitter@placecast
CategoryMobile/Wireless
Employees
Founded2005

Offices

San Francisco, USA
165 Page St.
San Francisco, CA, 94102
USA

People

CEO, Board of Directors
Founder and President, Board of Directors
Co-Founder and Chief Technology Officer
Chief Financial Officer
SVP, Strategy & Business Development
VP, Product Management
Board Director
Board of Directors
Show All People

Funding

TOTAL $8M
FUNDING TOTAL $8M
Series B, 11/2009
Voyager Capital
Quatrex Capital
ONSET Ventures
$5M
Series B, 3/2010
Quatrex Capital
ONSET Ventures
Voyager Capital
$3M

Service Providers

Tags

Placecast

Placecast is a location-based digital advertising company that provides ShopAlerts, an opt-in marketing service via mobile devices designed to drive customers to specific physical spaces like retail stores.

ShopAlerts is a white-label service that works automatically on any phone and does not require an app. Users opt-in to a given brand’s program and receive text messages on their phone with information, coupons and offers from places of interest around them.

Placecast was founded in 2005 and is based in San Francisco and New York. The company is funded by Voyager Capital and Onset Ventures.

Recent Milestones

Videos

Above:

PlaceCast – Anne Bezancon – 1 of 2

Added: 12/22/11
Above:

Placecast demoing at FinovateSpring 2013

Added: 3/17/14

Screenshots

Placecast screenshot
Above: Home Page
Uploaded: 11/24/09

Products

PlaceAd

Websiteplacecast.net/placead

PlaceAd makes it easier than ever before for media buyers to target and reach mobile audiences based on their location. In addition to location, advertisers can target and optimize messaging using criteria like age, gender, interests, device type/operating system, time of day and weather.

PlaceAd is a demand-side platform (DSP) built uniquely to maximize the value of location-based inventory on mobile. PlaceAd’s programmatic buying tools, analytics, and included dynamic rich media engine are optimized for location-based campaigns. Placecast’s decision engine automatically optimizes campaign performance, and has been refined over four years, thousands of location-based campaigns, and millions of geofences created. By employing Placecast’s patented technology, PlaceAd can manage geofenced and geotargeted campaigns based on the quality of the location data across billions of impressions with integrated reporting, and store-level analytics. Placecast is also in partnership with some of the largest ad exchanges and SSPs, including MoPub, PubMatic and Smaato. With these key partnerships in place, Placecast can provide substantial reach for brands across thousands of mobile publishers and billions of monthly impressions.

Placecast screenshot
PlaceAd PlaceAd PlaceAd

Traffic Analytics

Compete

Placecast

Sources

  1. Northwest Innovation (nwinnovation.com) [edit]
  2. Citation Needed [add]
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Last Edited 3/17/14

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