|Series B, 11/2009 |
|Series B, 3/2010 |
Placecast is a location-based digital advertising company that provides ShopAlerts, an opt-in marketing service via mobile devices designed to drive customers to specific physical spaces like retail stores.
ShopAlerts is a white-label service that works automatically on any phone and does not require an app. Users opt-in to a given brand’s program and receive text messages on their phone with information, coupons and offers from places of interest around them.
Placecast was founded in 2005 and is based in San Francisco and New York. The company is funded by Voyager Capital and Onset Ventures.
PlaceCast – Anne Bezancon – 1 of 2Added: 12/22/11
PlaceAd makes it easier than ever before for media buyers to target and reach mobile audiences based on their location. In addition to location, advertisers can target and optimize messaging using criteria like age, gender, interests, device type/operating system, time of day and weather.
PlaceAd is a demand-side platform (DSP) built uniquely to maximize the value of location-based inventory on mobile. PlaceAd’s programmatic buying tools, analytics, and included dynamic rich media engine are optimized for location-based campaigns. Placecast’s decision engine automatically optimizes campaign performance, and has been refined over four years, thousands of location-based campaigns, and millions of geofences created. By employing Placecast’s patented technology, PlaceAd can manage geofenced and geotargeted campaigns based on the quality of the location data across billions of impressions with integrated reporting, and store-level analytics. Placecast is also in partnership with some of the largest ad exchanges and SSPs, including MoPub, PubMatic and Smaato. With these key partnerships in place, Placecast can provide substantial reach for brands across thousands of mobile publishers and billions of monthly impressions.