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General Information


London, GBR
9 Thorpe Close
Portobello Rd
London, W10 5XL, GBR


Director, Operations and Co-founder
Chairman and Co-Founder
Commercial Director


TOTAL $5.84M
Seed, 2007
Straub Ventures
Series A, 6/2008
Eden Ventures




Pixsta is a Visual Search engine for ecommerce.

Pixsta’s technology enables the navigation and contextual display of similar product images in “visual” categories such as clothing, footwear and accessories.

Pixsta draws on techniques from the fields of machine learning, image processing and computer vision. Instead of relying on text-based tags that may or may not have been added to the images, Pixsta looks to understand the image at a pixel level, extracting colour, shape and texture properties. This information is used to help users query and navigate more efficiently through large collections of images.

Pixsta’s Visual Search can be seen implemented within its owned and operated website, a unique shopping service that allows users to shop for clothes and accessories by style and colour from over a 1,000 brands and retailers.

Recent Milestones

  • Check
    Pixsta added Liam Carroll as CEO. (8/1/08)
    Posted 6/3/09 at 3:16am
  • Dollar
    Pixsta received $5.84M (£3M) in Series A funding. (6/14/08)
    Posted 5/13/08 at 7:47pm via
  • Check
    Pixsta added Daniel Heesch as Technical Director and Co-founder. (9/1/07)
    Posted 5/13/08 at 7:38pm
  • Dollar
    Pixsta received () in Seed funding. (1/1/07)
    Posted 5/13/08 at 7:47pm via
  • Check
    Pixsta added Alexander Straub as Chairman and Co-Founder.
    Posted 5/1/08 at 11:45pm
  • Check
    Pixsta added David Williams as Director, Operations and Co-founder.
    Posted 5/13/08 at 7:38pm



Pixsta screenshot

Traffic Analytics




  1. Eden Ventures ( [edit]
  2. Eden Ventures ( [edit]
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Last Edited 10/22/13

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