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Piqora

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Piqora (previously Pinfluencer) is the enterprise marketing and analytics suite for Pinterest. Piqora makes it really easy to host and track contests and sweepstakes on Pinterest, identify and connect with influential brand advocates, get actionable insights into trending pins and boards, and measure key virality metrics to quantify brand engagement on Pinterest.

Piqora’s image recognition and url parsing based analytics technology offers deep website, pinterest profile, competitive and content research insights. A brand has full access to all its competitor’s data; their engaged pinners, influential pinners, their popular pins and boards. Piqora tracks your e-commerce categories, helping brands start their presence on Pinterest.

Piqora is a visual CRM of a brand’s most influential brand advocates. Piqora is also the first analytics solution to map the path from pin to purchase. It’s deep integration with Google Analytics, Coremetrics and Omniture allows a brand to see how much revenue, purchases, visits and pageviews was generated from a particular pin. Piqora track 25+ KPIs such as Revenue/Pin, Repins/Pin, Visits/Pinner etc, that helps marketing executives stay on top of their brand’s pinterest performance.

Recent Milestones

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• 
  Piqora added Marcin Kadluczka as Chief Architect. (1/28/13)
  Posted 2/8/13 at 4:06pm
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  Piqora added Brian Hough as Founding Engineer. (9/1/12)
  Posted 10/6/12 at 8:00pm
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  Piqora received $1.4M in Seed funding. (7/31/12)
  Posted 7/31/12 at 7:18pm via techcrunch.com
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  Piqora added Alex Littlewood as Head of Customer Success. (10/1/00)
  Posted 11/30/12 at 2:44pm
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  Piqora added Naveen Akunuri as CTO and Technical Co-Founder.
  Posted 7/31/12 at 1:09pm
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  Piqora added Kris Rudeegraap as Account Executive.
  Posted 10/6/12 at 8:01pm
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  Piqora added Suvda Myagmar as Technical Co-Founder.
  Posted 7/31/12 at 1:09pm
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  Piqora added Sharad Verma as CEO & Co-Founder.
  Posted 7/31/12 at 1:09pm
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  Piqora added Troy Simpson as Founding Engineer.
  Posted 10/6/12 at 8:02pm

Videos

Screenshots

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Above: Piqora Screenshot -- #1
Uploaded: 7/31/12

Above: Pinfluencer Analytics for Pinterest
Uploaded: 8/6/12

Sources

1. Pinterest Effect: Pinfluencer Raises $1.4 Million For Its Pinterest Analytics Platform Before Today’s Public Debut (techcrunch.com) [edit]