|Description||Social commerce tool for fashion retaile|
|Seed, 10/11 ||£10k|
Pinorpeg started from the idea of curating the tremendous number of products that are available online. The future is that online shopping should be personalized for each user.
The founding team believes that online products lack context. In fashion, you buy an item because it goes well with another one and so on. That means outfits (created by people = social context) and together with social proof (other people that are interested) is the future way of how ecommerce needs to transform itself.