|Seed, 6/2013 |
Entrepreneurs Roundtable Accelerator
|Angel, 7/2013 ||$909k|
Piiku enables publishers to monetize casual readers through a progressive series of opt-in video ad, data capture and micropayment access options that maximize revenue and cultivate paid subscribers
Over 90% of consumers initially abandon sites when asked to register or pay for content access. Piiku monetizes this behavior with video ad supported access and a series of consumer engagement modules to help publishers convert visitors to paid subscribers over time.
41% of newspapers have paywalls…magazines are following suit. The abandonment opportunity will grow from a $900MM market today to a multi-billion dollar market over the next few years.