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General Information


New York, USA
214 West 29th Street
5th Floor
New York, NY, 10001


Founder & CEO
Co-Founder & CTO
Co-Founder & SVP Sales


TOTAL $909k
Seed, 6/2013
Entrepreneurs Roundtable Accelerator
Angel, 7/2013



Piiku enables publishers to monetize casual readers through a progressive series of opt-in video ad, data capture and micropayment access options that maximize revenue and cultivate paid subscribers

Over 90% of consumers initially abandon sites when asked to register or pay for content access. Piiku monetizes this behavior with video ad supported access and a series of consumer engagement modules to help publishers convert visitors to paid subscribers over time.

41% of newspapers have paywalls…magazines are following suit. The abandonment opportunity will grow from a $900MM market today to a multi-billion dollar market over the next few years.

Recent Milestones

  • Check
    Piiku — Bryan McGuirk joins Piiku's Board of Advisors. (12/1/13)
    Posted 12/27/13 at 6:58am
  • Check
    Piiku — Erik Mumford assumes role of CEO of Piiku. Jim Rice, founder, becomes Executive Chairman of the Board. (12/1/13)
    Posted 12/27/13 at 6:14am
  • Check
    Piiku — Signed first major digital print media publisher (one of the top 5 in the US) (8/30/13)
    Posted 9/11/13 at 12:08pm
  • Dollar
    Piiku received $909k in Angel funding. (7/23/13)
    Posted 7/23/13 at 5:19am via
  • Dollar
    Piiku received $40k in Seed funding. (6/3/13)
    Posted 6/6/13 at 1:43pm via
  • Check
    Piiku added Jim Rice as Founder & CEO.
    Posted 2/26/14 at 8:25pm
  • Check
    Piiku added Alistair Wyse as Co-Founder & CTO.
    Posted 2/26/14 at 8:25pm
  • Check
    Piiku added Erik Mumford as Co-Founder & SVP Sales.
    Posted 2/26/14 at 8:25pm




  1. Entrepreneurs Roundtable Accelerator kicks off its next class of 10 startups ( [edit]
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Last Edited 2/26/14

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