|Description||Brand content distribution platform|
|Series A, 1/2009 |
|Venture Round, 1/2010 |
|Venture Round, 5/2010 ||$500k|
|Venture Round, 11/2010 ||$250k|
Pictela is a platform for distributing high definition brand content. The platform is designed for use by the world’s largest marketers and allows content to move seamlessly between advertising and social media.
Since launching in 2009 with Disney and American Idol, Pictela has experienced rapid growth with clients from the retail, consumer packaged goods, automotive, travel and entertainment categories. A certified rich media technology across the worldâ€™s largest publishers, Pictela is distributed by AOL, Microsoft, Yahoo!, Time Inc., Demand Media, Glam Media, Hearst, and Undertone, among others.. Pictela is approved by Facebook for sharing to its social network.
Pictela is based in the Flatiron District of New York City, the heart of the New York tech sector. The company is led by senior media and technology executives and backed by prominent venture capital investors.