Pictela is a platform for distributing high definition brand content. The platform is designed for use by the world’s largest marketers and allows content to move seamlessly between advertising and social media.

Since launching in 2009 with Disney and American Idol, Pictela has experienced rapid growth with clients from the retail, consumer packaged goods, automotive, travel and entertainment categories. A certified rich media technology across the worldâ€™s largest publishers, Pictela is distributed by AOL, Microsoft, Yahoo!, Time Inc., Demand Media, Glam Media, Hearst, and Undertone, among others.. Pictela is approved by Facebook for sharing to its social network.

Pictela is based in the Flatiron District of New York City, the heart of the New York tech sector. The company is led by senior media and technology executives and backed by prominent venture capital investors.

Milestones
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Pictela added Rob Norman as Director.

Posted 11/10/10 at 3:31pm
Pictela added Mark Pinney as Director.

Posted 1/22/10 at 2:56pm
Pictela added Branden Bohrmann as Director.

Posted 1/22/10 at 2:56pm
Pictela added Richard Levandov as Director.

Posted 1/22/10 at 2:56pm
Pictela added Samir Kothavale as VP, Engineering, Co-founder.

Posted 1/7/09 at 8:50am
Pictela added Matt Straz as CMO, Co-founder. (11/1/08)

Posted 1/7/09 at 8:50am
Pictela added Sanjay Jain as CTO, Co-founder.

Posted 1/7/09 at 8:50am
Pictela added Greg Rogers as CEO, Co-founder.

Posted 1/7/09 at 8:50am
Pictela received $250k in Unattributed funding. (11/6/10)

Posted 11/10/10 at 3:33pm
Pictela received $500k in Unattributed funding. (5/13/10)

Posted 5/14/10 at 3:59pm via sec.gov
Pictela received $1.5M in Unattributed funding. (1/22/10)

Posted 1/22/10 at 2:55pm via sec.gov
Pictela received $1.25M in Series A funding. (1/6/09)

Posted 1/7/09 at 8:50am via thealarmclock.com
Pictela was acquired by AOL. (12/16/10)

Posted 12/16/10 at 8:13pm via freshnews.com