Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events

Exit

Acquired byAOL
Date12/2010

General Information

Offices

Pictela New York
770 Broadway
New York, NY, 10003
USA

People

CEO, Co-founder
VP, Engineering, Co-founder
Director
Director
Director
Director
CTO, Co-founder

Funding

TOTAL $3.25M
FUNDING TOTAL $3.25M
Series A, 1/2009
Avalon Ventures
Dave Morgan
$1.25M
Venture Round, 1/2010
Avalon Ventures
$1.5M
Venture Round, 5/2010
$500k
DEBT TOTAL $250k
Debt, 11/2010
$250k

Tags

Pictela

Pictela is a platform for distributing high definition brand content. The platform is designed for use by the world’s largest marketers and allows content to move seamlessly between advertising and social media.

Since launching in 2009 with Disney and American Idol, Pictela has experienced rapid growth with clients from the retail, consumer packaged goods, automotive, travel and entertainment categories. A certified rich media technology across the world’s largest publishers, Pictela is distributed by AOL, Microsoft, Yahoo!, Time Inc., Demand Media, Glam Media, Hearst, and Undertone, among others.. Pictela is approved by Facebook for sharing to its social network.

Pictela is based in the Flatiron District of New York City, the heart of the New York tech sector. The company is led by senior media and technology executives and backed by prominent venture capital investors.

Recent Milestones

Videos

Screenshots

Pictela screenshot
Above: Pictela - Victoria's Secret
Uploaded: 10/6/10
Pictela screenshot Pictela screenshot Pictela screenshot
Pictela screenshot Pictela screenshot Pictela screenshot
Pictela screenshot Pictela screenshot Pictela screenshot
Pictela screenshot

Traffic Analytics

Compete

Pictela

Sources

  1. AOL Acquires Pictela (freshnews.com) [edit]
  2. Rich Media Syndication's Pictela Raises $1.25M (thealarmclock.com) [edit]
  3. SEC D (sec.gov) [edit]
  4. SEC D/A (sec.gov) [edit]
  5. SEC (sec.gov) [edit]
Edit This Page
Last Edited 3/21/14

Revision History RSS Picture

Sharing

Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize »

TechCrunch Posts TechCrunch Logo Small Picture

Techmeme Posts Techmeme Logo Small Picture

External Links

CrunchBase API

Sponsors



Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy