|Series A, 3/05 |
Insight Venture Partners
|Series B, 5/06 |
As of December 2009, Photobucket, Inc. merged with Onatela, Inc. Together, Photobucket and Ontatela formed the Photobucket Corporation.
Photobucket, Inc. operates a photo and video-sharing site that enables users to browse, save, and share photos and videos.
It also enables users to upload, link, and find photos, videos, and graphics; search for videos and images in its library; and access albums on mobile phones. In addition, the company’s services include photo, video, and album sharing by email, instant messaging, social networking sites, and mobile phone; group albums; album themes; organizer to keeps photos and videos organized; photo editor to fix photos and edit with frames, stickers, and special effects; and scrapbook builder to build scrapbooks by dragging and dropping photos.
Further, it provides slideshow builder for posting and sharing on Websites, blogs, or profiles; and an online photo gifts and prints store to print pictures, and add to greeting cards, shirts, hoodies, mugs, calendars, stickers, wall posters, luggage tags, and jigsaw puzzles.
Photobucket, Inc. was founded in 2003 and is headquartered in Denver, Colorado. The company has additional offices in San Francisco, California; and Seattle, Washington.
Photobucket for iPhone grants users full access to their Photobucket accounts directly from their iPhone, enabling one-click photo uploads, as well as full viewing options for albums and other Photobucket content.
|Launch Date||June 1, 2003|
Photobucket is a personal media hosting service founded in 2003 by Alex Welch and Darren Crystal. The service took a total of $15 million in investment before being acquired by MySpace for $250 million in May of 2007. Their main revenue streams are through premium accounts and advertising.
With Photobucket, members can choose from free or paid plans to store and share their images and videos. Free accounts provide 1 GB of free storage (~10,000 images), 10 GB of bandwidth, and limited image sizes and content length. For $25 a year, members can upgrade to a Pro account, which provides 5 GB of storage, unlimited bandwidth, larger images, higher quality images, longer video and slideshows, and a 10% discount on prints.
Photobucket experienced tremendous growth throughout 2006, claiming 2% of US traffic by April of that year. The company spent 2006 enhancing their product with the addition of some new slideshow and video editing tools in February of 2007. Because Photobucket had not structured itself as a destination site, their main channel of growth was through social networking sites like MySpace. At one point Photobucket served 63% of all media links on the site. By contrast, Yahoo-owned Flickr accounted for about 8%.
This dependence came into play in mid 2007 when MySpace supposedly strong armed the company by shutting off the service on their site during acquisition talks. Photobucket had been a rumored acquisition target since March of that year, with investment bank Lehman Brothers alledgedly shopping the company around for a $300-400 million sale. Photobucket eventually sold for $250 million to Fox Interactive Media (FIM) - the parent company for MySpace, which amounted to a price of about $13 per unique user, which was a steal compared to YouTube’s acquisition at $67 per unique.
Photobucket has over 75 million registered users, and receives over 80 million unique users/month. (comScore Media Metrix, April 2009.)
There are more than 7 billion images stored on Photobucket. In addition to photo and video storage functionality, Photobucket offers linking into third-party websites, email and mobile applications. The company has also remix tools such as slide shows and video-editing functionality.
TwitGoo is a media sharing service for Twitter that allows users to easily upload and then distribute their photos.