Publicly traded on London Stock Exchange’s Alternative Investment Market, Phorm provides advertisers and online consumers with a better browsing experience by utilizing ISP data. Through its Open Internet Exchange and Webwise products, Phorm leverages browsing information provided by ISP’s to deliver relevant advertisements to online consumers and warn consumers of possible scams on the sites they are visiting.
Phorm’s methods have raised privacy concerns in Britain among consumers who don’t want their internet traffic monitored. Concerns are reinforced by the memory that Phorm used to produce spyware under the name 121Media.
Phorm has signed deals with three largest British ISPs: BT, Talk Talk, and Virgin Media.
