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General Information

Websitephorm.com
CategoryWeb
Phone44 (0) 207 297 2067
Employees

Offices

London, GBR
2nd Floor Liberty House
222 Regent Street
London, GBR

People

Chief Executive Officer
Chief Operating Officer
Chief Technical Officer
Chief Executive Officer, UK
Chief Financial Officer
General Counsel

Competitors

Tags

onlineadvertising, targeting, privacy, security

Phorm

Publicly traded on London Stock Exchange’s Alternative Investment Market, Phorm provides advertisers and online consumers with a better browsing experience by utilizing ISP data. Through its Open Internet Exchange and Webwise products, Phorm leverages browsing information provided by ISP’s to deliver relevant advertisements to online consumers and warn consumers of possible scams on the sites they are visiting.

Phorm’s methods have raised privacy concerns in Britain among consumers who don’t want their internet traffic monitored. Concerns are reinforced by the memory that Phorm used to produce spyware under the name 121Media.

Phorm has signed deals with three largest British ISPs: BT, Talk Talk, and Virgin Media.

Products

Open Internet Exchange

Websitephorm.com/oix
StageLive
Phorm screenshot
Above: Open Internet Exchange
Uploaded: 2/25/08

WebWise

Websitephorm.com/webwise
StageLive
Phorm screenshot
Above: WebWise
Uploaded: 2/25/08

Traffic Analytics

Compete

Phorm

Comments

A Non Ymous - September 7, 2008 at 9:15am
BT and Phorm acted illegally by spying on customer internet usage in 2006 & 2007 (I am not a lawyer, but this is my strong belief) That's why they (BT) must be prosecuted. That's why it is good that the police (City Of London force) interviewed them last Tuesday. Kent Ertugrul knows about spying on people, he's done it before with his PeopleOnPage cr@p and his other software rootkit junk people do not want. Spyware on a PC is bad. Spyware on the ISP network is disgusting. STOP PHORM NOW. STOP. DO NOT WANT. It's no different to the post man opening all our postal letters to see what we are interested in. It's evil.
Stop phorm - May 19, 2008 at 8:50pm
No proper opt out for this scumware. Even if you opt out, your clickstream is still examined to determine your status. These guys were spyware peddlers according to security companies, they stopped that and now want to install their spyware at the network level. Intra-ISP-Spyware is not consumer friendly, and regardless of what they try to claim, doesn't improve privacy, it's one more level of privacy invasion. The anti-phishing tool is just the sugar coating to hide the bitter taste of what these people really do. They pretend to be a website using browser redirects, they forge cookies from sites, even sites that don't normally set cookies, and expect people to smile and say thank you. These people are committing fraud by passing themselves off as other sites during this process, and they can cause lots of problems for sites whose privacy policy states they never set cookies, yet these forgers plant a cookie from that sites domain. If you are a webmaster, do you want these people using your carefully constructed pages to promote your competitors business? All because a page is there, that doesn't mean these people have a right to profile it. Copyright is being broken every time they piggyback on a phormed users connection.
Privacy_Matters - May 19, 2008 at 4:28am
The Technical details released by Phorm are inaccurate. For example, Phorm previously claimed 3 redirects - but now they have 'remembered' the small detail of a Fourth redirect. The CEO is either ignorant to the full potential of the Phorm System, which poses the question - How much are the Russian Programmers withholding? Or the CEO is fully aware that the System has a far greater reach and functionality than he wishes to admit - posing the question: What you hiding Ertugrul? DO NOT TRUST PHORM DO NOT ACCEPT PHORM DO INVEST WITH PHORM DO NOT AFFILIATE YOURSELF WITH PHORM DO NOT ALLOW PHORM TO POISON YOUR CUSTOMER BASE
mong - April 16, 2008 at 8:09am
I dont want my data harvested, build a legit business

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Last Edited 8/24/08

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