| Website | personera.com |
| @personera | |
| Category | Consumer Web |
| Phone | +27214097019 |
| Employees | 5 |
| Founded | 10/08 |
| Description | Facebook-personalized printed products |
| Total | $134k |
| Seed, 2008 Van der Spuy Brink | $9k |
| Angel, 2/09 Vinny Lingham Michael Leeman Tom Van den Berckt | $125k |
Personera is a media technology startup that enables the creation of personalized print products that integrate all of a user’s Facebook content.
It’s an online to offline (“web to print”) approach, merging the latest social networking and variable data publishing technology. In November 2009, Personera launched the world’s first print calendar that is fully personalized with a user’s Facebook friends’ birthdays, upcoming events, and photos.
Personera’s website allows people to use their Facebook accounts to log in, making all of their social network content instantly available for product personalization. Users are able to choose a theme, automatically add their friends’ birthdays and events each day, and drag and drop their favorite photos into the monthly layouts. A high quality 12-month, 32-page printed calendar is then delivered to their mailbox anywhere in the world.
The company is backed by angel investors including Vinny Lingham, CEO of San Francisco-based Yola.com.
