|Description||"Wildfire meets personalized print"|
|Seed, 2008 |
Van der Spuy Brink
|Angel, 2/09 |
Tom Van den Berckt
|Series A, 2/11 ||$1.4M|
Personera is a technology company focused on the development of Facebook applications and personalized products. Personera’s unique platform allows brands to offer their communities a variety of branded print products or digital downloads, easily ordered directly from the brand’s Facebook fan page and fully personalized with their social network content.
Personera’s platform is white-labeled and completely customizable for any unique brand identity. Products include calendars, photobooks, cards, and posters, and are available in professional print versions or digital downloads. All of their products include shared content between the brand and the individual consumer, creating a one of a kind keepsake or merchandise piece for every customer.
Implementing Personera on websites or Facebook fan pages (or both) is easy. All it requires is installation of an app by adding a new tab to a fan page or embedding a line of code onto a website. Personera handles payments, printing and delivery via their global network.
Personera’s business model works on a per-sale revenue share basis, so there are zero setup fees for clients. They have a global network of commercial print partners that manage physical production and delivery of the products, ensuring high quality, fast and reliable service worldwide.
Personera makes it easy for brands to monetize their Facebook page while engaging their fans with personalized product offerings. The Personera personalized products platform has been used by a variety of brands including leading magazines, musicians, celebrities and consumer focused companies.