|Description||Marketing Language Engineering|
|Series A, 2/2013 |
Bain Capital Ventures
Persado programmatically uncovers the language and emotions that make people buy. Its unique technology is powered by Natural Language Processing and advanced statistical algorithms. Working with leading global brands such as American Express, esurance, McAfee, Survey Monkey and Verizon Wireless, Persado systematically delivers better marketing messages across digital channels.
To date, marketers have relied on intuition, subjectivity, and limited A/B testing practices to produce digital marketing copy. Using Persado’s platform, marketers are now able to leverage millions of mathematically generated messages and rapidly converge to the best one. For any product, any time.
Marketing Language Engineering Explainer videoAdded: 4/8/14