|Description||Marketing persuasion technology|
|Series A, 2/13 |
Bain Capital Ventures
Persado is a leader in marketing persuasion technology, a new category within digital marketing.
The company provides marketing software through a managed SaaS platform to leading enterprise and Internet consumer marketers, including Fortune 500 clients in the telecom, financial services, retail, and gaming sectors.
Persado is currently deployed with customers in the United States, Europe, and South America, and typically integrates with customer’s CRM, content, and advertising platforms.