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General Information

Offices

New York, USA
50 West 17th Street
Floor 11
New York, NY, 10011
USA

People

Founder & CEO
Co-founder, SVP of Innovation
Co-founder, SVP of Product
SVP of Sales, Marketing, & Business Development
SVP of Customer Success
SVP of Finance & Operations
Board Observer

Funding

TOTAL $15M
FUNDING TOTAL $15M
Series A, 2/2013
Bain Capital Ventures
$15M

Tags

Persado

Persado programmatically uncovers the language and emotions that make people buy. Its unique technology is powered by Natural Language Processing and advanced statistical algorithms. Working with leading global brands such as American Express, esurance, McAfee, Survey Monkey and Verizon Wireless, Persado systematically delivers better marketing messages across digital channels.

To date, marketers have relied on intuition, subjectivity, and limited A/B testing practices to produce digital marketing copy. Using Persado’s platform, marketers are now able to leverage millions of mathematically generated messages and rapidly converge to the best one. For any product, any time.

Recent Milestones

Videos

Above:

Marketing Language Engineering Explainer video

Added: 4/8/14

Screenshots

Persado screenshot
Above: Homepage
Uploaded: 2/14/13

Sources

  1. Persado Gets $15M Led By Bain To Persuade The Ad World To Turn To Their Persuasion Marketing Technology (techcrunch.com) [edit]
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Last Edited 4/8/14

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