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PerformLine

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Performline is a Campaign Verification Technology. PerformMatchâ„¢ is an analytics and reporting platform offering real-time campaign verification for advertisers and agencies.

Performline was founded in 2007 by Alex Baydin, who previously lead verticals at AzoogleAds, an ad network product at Epic Advertising. Prior to that Alex held Senior Leadership positions at Quigo (aquired by AOL) and Juno Online Services( Aquired by NetZero)

PerformMatchâ„¢ automatically generates an Impression Detail Page of every ad impression by capturing and then analyzing the referring creative and publisher page. Screen captures are rendered in real-time and made visible to the advertiser or agency. The ad environment is contextually analyzed to ensure ad networks and publishers are delivering on advertisers rules specified in their insertion order and per FCC and IAB online marketing guidelines. The data is made actionable via a quality score and custom alters, that advertisers and agencies use to optimize media placements.

Milestones

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• 
  PerformLine added Stuart Larkins as Board of Directors. (1/1/09)
  Posted 3/18/10 at 5:34pm
• 
  PerformLine added David Feldman as CTO.
  Posted 1/7/10 at 8:34am
• 
  PerformLine added David Rose as Board of Directors.
  Posted 3/7/09 at 9:24am
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  PerformLine added David Jakubowski as Board of Directors.
  Posted 3/7/09 at 9:24am
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  PerformLine added Chris Fralic as Board of Directors.
  Posted 3/7/09 at 9:24am
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  PerformLine added Peter Muzzonigro as Director of Marketing.
  Posted 3/7/09 at 9:17am
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  PerformLine added Alex Baydin as CEO, Founder.
  Posted 3/7/09 at 9:03am
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  PerformLine received in Series A funding. (6/11/11)
  Posted 6/11/11 at 3:42am via finsmes.com
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  PerformLine received in Unattributed funding. (2/10/09)
  Posted 3/7/09 at 9:16am via centernetworks.com
• 
  PerformLine — added David Feldman as CTO (6/1/09)
  Posted 12/30/09 at 5:04am via prweb.com
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  PerformLine — added Stuart Larkins to Board of Directors (1/1/09)
  Posted 12/30/09 at 5:01am via prweb.com

Videos

Screenshots

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Products

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PerformMatch

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Traffic Analytics

Quantcast

Compete

Sources

1. Performline Receives Additional Financing; Launches PerformMatch (centernetworks.com) [edit]
2. PerformLine Closes Series A Funding (finsmes.com) [edit]
3. PerformLine's Performance Marketing Solution Provides Real Time Transparency: PerformLine Secures Additional Financing Led by First Round Capital (prweb.com) [edit]
4. PerformLine Appoints David Feldman as SVP of Technology (prweb.com) [edit]

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