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General Information

Websiteperformline.com
Blogblog.performline.com
Twitter@performline
CategoryAdvertising
Phone212.537.3857
Email
Employees
Founded1/08
DescriptionCampaign verification technology

Offices

Headquarters
30 E 23rd Street
5th Floor
New York, NY, 10002
USA

People

CEO, Founder
CTO
Director of Marketing
Board of Directors
Board of Directors
Board of Directors

Former People

CTO
COO
Board of Directors

Funding

Competitors

Tags

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PerformLine

Performline is a Campaign Verification Technology. PerformMatchâ„¢ is an analytics and reporting platform offering real-time campaign verification for advertisers and agencies.

Performline was founded in 2007 by Alex Baydin, who previously lead verticals at AzoogleAds, an ad network product at Epic Advertising. Prior to that Alex held Senior Leadership positions at Quigo (aquired by AOL) and Juno Online Services( Aquired by NetZero)

PerformMatchâ„¢ automatically generates an Impression Detail Page of every ad impression by capturing and then analyzing the referring creative and publisher page. Screen captures are rendered in real-time and made visible to the advertiser or agency. The ad environment is contextually analyzed to ensure ad networks and publishers are delivering on advertisers rules specified in their insertion order and per FCC and IAB online marketing guidelines. The data is made actionable via a quality score and custom alters, that advertisers and agencies use to optimize media placements.

Milestones

Videos

Screenshots

Products

PerformMatch

Websiteperformline.com
Blogblog.performline.com
StageLive

Traffic Analytics

Quantcast

Livegraph

Compete

Performline

Sources

  1. Performline Receives Additional Financing; Launches PerformMatch (centernetworks.com) [edit]
  2. PerformLine Closes Series A Funding (finsmes.com) [edit]
  3. PerformLine's Performance Marketing Solution Provides Real Time Transparency: PerformLine Secures Additional Financing Led by First Round Capital (prweb.com) [edit]
  4. PerformLine Appoints David Feldman as SVP of Technology (prweb.com) [edit]
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Last Edited 8/1/11

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