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PerformLine

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Performline is an online performance marketing company. Their main product, PerformMatch is an analytics and reporting platform offering real-time transparency for advertisers on a click and lead basis.

Performline was founded in 2007 by Alex Bayden, who previously lead verticals at AzoogleAds, an ad network product at Epic Advertising.

PerformMatch provides advertisers high-quality leads to maximize ROI for CPA (Cost-per-acquisition) and lead generation, while providing publishers a similarly transparent network for affiliates to earn value from leads generated. PerformMatch identifies non-compliant affiliates who are delivering fradulent leads.

Milestones

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• Received in Unattributed funding. (2/10/09)
  Posted 3/7/09 at 9:16am
• Peter Muzzonigro, Director of Marketing added.
  Posted 3/7/09 at 9:17am
• Chris Fralic, Board of Directors added.
  Posted 3/7/09 at 9:24am
• David Jakubowski, Board of Directors added.
  Posted 3/7/09 at 9:24am
• Jim Scott, COO added.
  Posted 3/7/09 at 9:03am
• Bogdan Arsenie, CTO added.
  Posted 3/7/09 at 9:03am
• Alex Baydin, CEO, Founder added.
  Posted 3/7/09 at 9:03am
• David Rose, Board of Directors added.
  Posted 3/7/09 at 9:24am

Videos

Screenshots

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Products

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PerformMatch

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Traffic Analytics

Quantcast

Compete

Sources

1. Performline Receives Additional Financing; Launches PerformMatch (centernetworks.com) [edit]