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Perfect Market

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Perfect Market, Inc. is the leading provider of digital publishing software solutions for driving traffic, engagement and revenue. Our products and services are utilized by over 200 premium publishers, including LATimes.com, ChicagoTribune.com, WashingtonPost.com and Comcast.net.

Perfect Market’s primary product offering is the Digital Publishing Suite, a comprehensive set of tools that address content recirculation, social discovery, search engine optimization, on-site promotions and ad optimization. These tools enable digital publishers to dynamically adapt the experience for each user in real-time, thereby improving the user experience on site and optimizing publisher efforts to drive users towards relevant actions. Perfect Market also offers Audience Development consulting services for publishers looking to augment our software solutions.

Idealab founded Perfect Market in 2007 to build upon its achievements in search technology, which includes the creation of the paid search model through Overture Services (acquired by Yahoo! in 2003). In 2008, Perfect Market acquired Media River for its semantic analysis capabilities and fundamental patents covering a broad range of applications. Perfect Market is headquartered in Pasadena, California, with offices in New York City, San Francisco and Bangalore, India, and has raised nearly $30M in from Comcast Ventures, Idealab, Rustic Canyon Ventures, Tribune Company and Trinity Ventures.

Recent Milestones

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• 
  Perfect Market received $9M in Series D funding. (1/18/11)
  Posted 1/17/11 at 9:41pm via paidcontent.org
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  Perfect Market received $6M in Series C funding. (3/1/10)
  Posted 3/1/10 at 11:41am via techcrunch.com
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  Perfect Market acquired Media River. (11/4/08)
  Posted 11/7/08 at 3:52pm via thealarmclock.com
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  Perfect Market received $15.6M in Series A funding. (7/9/08)
  Posted 7/10/08 at 11:40am via paidcontent.org
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  Perfect Market added Heidi Bramlet as Sr. Director Product Management. (8/1/07)
  Posted 9/19/10 at 8:44pm
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  Perfect Market added William Sears as Co-Founder, Vice President. (5/1/07)
  Posted 2/20/11 at 11:46am
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  Perfect Market added Tom McGovern as CEO. (8/1/05)
  Posted 2/23/13 at 6:02pm
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  Perfect Market added Tim Ruder as Chief Revenue Officer.
  Posted 3/31/10 at 12:48pm
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  Perfect Market added Ning Ning Yu as VP, Engineering.
  Posted 3/31/10 at 12:48pm
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  Perfect Market added Jay Budzik, PhD as Chief Technology Officer.
  Posted 3/31/10 at 12:48pm
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  Perfect Market added Steve Walker as Chief Operating Officer.
  Posted 3/31/10 at 12:44pm
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  Perfect Market added Julie Schoenfeld as CEO & President.
  Posted 3/31/10 at 12:43pm
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  Perfect Market added Robertson Barrett as Chief Strategy Officer.
  Posted 3/31/10 at 12:48pm
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  Perfect Market added Sheigh Crabtree as VP, Audience Development.
  Posted 3/31/10 at 12:51pm
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  Perfect Market added Guy Vidra as VP, Business Development.
  Posted 12/29/10 at 7:47am
• 
  Perfect Market added Nate Redmond as Board Member.
  Posted 4/26/13 at 2:10pm

Videos

Screenshots

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Above: Home Page
Uploaded: 10/11/10

Above: Home Page
Uploaded: 10/11/10

Traffic Analytics

Compete

Sources

1. PerfectMarket Buys Media River Technology. Cites Synergies. (thealarmclock.com) [edit]
2. Perfect Market Raises $15 Million First Round For Archive Monetization (paidcontent.org) [edit]
3. Idealab Spin-off Perfect Market Raises $6 Million From Tribune Company, Others (techcrunch.com) [edit]
4. Perfect Market Raises $9 Million In A Round Led By Comcast (paidcontent.org) [edit]