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Perfect Market

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Perfect Market seeks to help newspapers, magazines, and broadcasters with a web presence and other online publishers grow their revenue with little effort and no risk.

Their proprietary technology solution better fulfills the needs of intent users (people who arrive at their sites through keyword searches seeking specific information) with exactly what they’re looking for in our customers’ online content. Optimized content with relevant ads generates higher click-through rates for advertisers, and dramatically more revenue for publishers and their ad network partners.

Perfect Market, a spin out of Idealab, builds on Idealab’s achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003.

Major funding has been provided by Tribune Company, Trinity Ventures, Rustic Canyon Partners and Idealab.

Perfect Market is located in Pasadena, California, with a sales office in New York.

Milestones

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• 
  Perfect Market added William Sears as Co-Founder, Vice President. (5/1/07)
  Posted 2/20/11 at 11:46am
• 
  Perfect Market added Guy Vidra as VP, Business Development.
  Posted 12/29/10 at 7:47am
• 
  Perfect Market added Heidi Bramlet as Sr. Director Product Management. (8/1/07)
  Posted 9/19/10 at 8:44pm
• 
  Perfect Market added Sheigh Crabtree as VP, Audience Development.
  Posted 3/31/10 at 12:51pm
• 
  Perfect Market added Robertson Barrett as Chief Strategy Officer.
  Posted 3/31/10 at 12:48pm
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  Perfect Market added Tim Ruder as Chief Revenue Officer.
  Posted 3/31/10 at 12:48pm
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  Perfect Market added Ning Ning Yu as VP, Engineering.
  Posted 3/31/10 at 12:48pm
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  Perfect Market added Jay Budzik, PhD as Chief Technology Officer.
  Posted 3/31/10 at 12:48pm
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  Perfect Market added Steve Walker as Chief Operating Officer.
  Posted 3/31/10 at 12:44pm
• 
  Perfect Market added Julie Schoenfeld as CEO & President.
  Posted 3/31/10 at 12:43pm
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  Perfect Market received $9M in Series D funding. (1/18/11)
  Posted 1/17/11 at 9:41pm via paidcontent.org
• 
  Perfect Market received $6M in Series C funding. (3/1/10)
  Posted 3/1/10 at 11:41am via techcrunch.com
• 
  Perfect Market received $15.6M in Series A funding. (7/9/08)
  Posted 7/10/08 at 11:40am via paidcontent.org
• 
  Perfect Market acquired Media River. (11/4/08)
  Posted 11/7/08 at 3:52pm via thealarmclock.com

Videos

Screenshots

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Above: Home Page
Uploaded: 10/11/10

Above: Home Page
Uploaded: 10/11/10

Traffic Analytics

Compete

Sources

1. PerfectMarket Buys Media River Technology. Cites Synergies. (thealarmclock.com) [edit]
2. Perfect Market Raises $15 Million First Round For Archive Monetization (paidcontent.org) [edit]
3. Idealab Spin-off Perfect Market Raises $6 Million From Tribune Company, Others (techcrunch.com) [edit]
4. Perfect Market Raises $9 Million In A Round Led By Comcast (paidcontent.org) [edit]