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Peer39

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Peer39 has developed proprietary semantic advertising technology that provides page level intelligence that accurately and efficiently matches online ads to content. The company’s patented natural language processing and machine learning algorithms are able to derive Quality, Safety, Language, and Category attributes from web pages, thus empowering networks, exchanges, publishers, SSPs, DSPs and emerging advertising platforms to boost monetization.

By processing tens of thousands of URLs per second and enabling over 3 billion ad requests daily, Peer39 provides a cookie-less data solution built to address the real-time needs of today’s online advertising ecosystem. Headquartered in New York City, Peer39 maintains a research and development center in Israel. Peer39 Labs conducts primary research in semantic analysis and targeting technologies resulting in numerous patents covering its technology and business practices.

Peer39 is a member of the Interactive Advertising Bureau, the Council for Accountable Advertising, and is an OnMedia Top 100 winner and was chosen by MIT’s Technology Review as one of 10 Web Startups to Watch. For more information, please visit www.peer39.com or follow us on Twitter at @SemanticizeMe.

Recent Milestones

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  Peer39 was acquired by DG for $15.5M. (4/24/12)
  Posted 4/24/12 at 7:38pm via techcrunch.com
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  Peer39 received $5.2M in Venture Round funding. (5/19/11)
  Posted 5/21/11 at 1:13am via allthingsd.com
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  Peer39 — For the first time in the industry, brands are able to leverage page-level intelligence in real time, thanks to a one-of-a-kind partnership between MediaMath and Peer39. Peer39’s semantic ad targeting technology has been integrated into MediaMath’s T (4/6/11)
  Posted 4/9/11 at 5:13pm via mediapost.com
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  Peer39 — Peer39 announces that it is going beyond semantic-based categorization to provide unprecedented visibility and control of the online advertising environment. With the addition of two additional channels of attributes, Quality and Safety, advertisers parti (3/7/11)
  Posted 4/9/11 at 5:13pm via mediapost.com
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  Peer39 — TRAFFIQ, the digital media workflow tool for agencies, announced today that Peer39 will be its preferred semantic targeting partner for the TRAFFIQ Trading Desk. (2/23/11)
  Posted 4/9/11 at 5:13pm via thestreet.com
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  Peer39 — Peer39 Selected by AlwaysOn as an OnMedia 100 Winner. This award recognizes the cutting edge technology companies that have emerged as leaders in the worlds of advertising, media, marketing, branding, and publishing. (1/18/11)
  Posted 4/8/11 at 7:43am via businesswire.com
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  Peer39 — Peer39 today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets (1/18/11)
  Posted 4/9/11 at 5:13pm via peer39.com
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  Peer39 — REVV for publishers Yield Optimization Platform armed with Peer39's semantic algorithms to drive brand safety, efficiency and revenue performance of ad targeting. (12/14/10)
  Posted 12/15/10 at 9:36am via prnewswire.com
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  Peer39 — Peer39 Semantic Targeting Data Maximizes Performance and Brand Safety on the AppNexus Real-Time Ad Platform (9/15/10)
  Posted 9/15/10 at 6:02am via prnewswire.com
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  Peer39 — Peer39 named to Lead411's New York City Hot 125 (8/31/10)
  Posted 9/27/10 at 10:31am via lead411.com
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  Peer39 — Peer39 Adds Digital Advertising Executive Alex White as VP Product and Account Management (7/8/10)
  Posted 7/8/10 at 12:45pm via prnewswire.com
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  Peer39 — Peer39 Appoints Andy Ellenthal as Chief Executive Officer (4/9/10)
  Posted 4/9/10 at 5:18am via earthtimes.org
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  Peer39 — Peer39 Named in Lead411's "New York City Hot 125" Awards (3/23/10)
  Posted 3/23/10 at 7:05am via lead411.com
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  Peer39 — Peer39 Leverages Akamai to Bring the Speed to Customer Success (3/1/10)
  Posted 3/1/10 at 8:50am
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  Peer39 — Emmy Award Winning Jesse Dylan Joins Peer39 Advisory Board (1/14/10)
  Posted 1/14/10 at 6:54am
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  Peer39 — Peer39 Named as one of 2010 OnMedia 100 Top Private Companies (1/12/10)
  Posted 1/12/10 at 7:47am via businesswire.com

Videos

Screenshots

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Products

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Peer39

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Traffic Analytics

Compete

Sources

1. DG Buys AdTech Player Peer39 For $15.5M After Peer39 Raised Nearly $30M In Its Lifetime (techcrunch.com) [edit]
2. Citation Needed [add]
3. topics * Bing * Google * New York Times * All Topics » * WAP * BlackBerry * Twitter twitter * Alerts & RSS Alerts & RSS Online Ad Startup Peer39 Gets $3 Million Funding (paidcontent.org) [edit]
4. Natural language advertising coming: Peer39 receives $8.2M (venturebeat.com) [edit]
5. Another $10.5M Unloads on Peer39's Dock (techcrunch.com) [edit]
6. Peer39 Raises Another $5 Million for Ad Targeting That Promises Not to Invade Your Privacy (mediamemo.allthingsd.com) [edit]
MIT's Technology Review: Ten Web Startups to Watch (technologyreview.com) [edit]
Editor & Publisher (editorandpublisher.com) [edit]
Newsweek Uses Semantics to Boost CPM (foliomag.com) [edit]
Peer39 Updates Semantic Advertising Platform (semanticweb.com) [edit]
Peer39 Leveraging Semantics to Help Publishers and Ad Platforms Capitalize on Display Ad Inventory [edit]
Amiad Solomon, Peer39 Founder and CEO, Elected to SIIA Content Division Board (peer39.com) [edit]
AlwaysOn Reveals OnMedia 100 Award Winners (businesswire.com) [edit]
Citation Needed [add]
Citation Needed [add]
Lead411 Launches Its "New York City Hot 125" Awards (lead411.com) [edit]
earthtimes.org [edit]
prnewswire.com [edit]
prnewswire.com [edit]
"New York City Hot 125" (lead411.com) [edit]
Peer39 Partners With the Rubicon Project to Empower Premium Web Publishers With Semantic Intelligence to Capture the True Value of Inventory (prnewswire.com) [edit]
AlwaysOn Reveals OnMedia 100 Award Winners (businesswire.com) [edit]
Peer39 Selected by AlwaysOn as an OnMedia 100 Winner (peer39.com) [edit]
TRAFFIQ and Peer39 Partner to Offer Page-Level Semantic Analysis in Real Time (thestreet.com) [edit]
Peer39 Add Quality And Safety (QoS) Ad Serving (mediapost.com) [edit]
Peer39 And MediaMath Eye Page Content (mediapost.com) [edit]