|Seed, 4/10 |
|Angel, 1/12 |
Great Oaks Venture Capital
David S. Kidder
Capital R Investments
Payoff has changed the game of personal finance by making money simple, social, and fun.
While today’s personal finance industry centers around “money management,” Payoff is focused on tomorrow’s industry for “money motivation.” Through rewards and the motivational power of game dynamics, Payoff engages its community at an emotional level, empowering Americans to take control of their financial destinies and be a part of a community of people committed to each other’s success.
Payoff helps its members set goals – like paying off a credit card or saving for a wedding – and offers practical guidance and tools to help people more quickly achieve their goals, rewarding their progress with badges and prizes along the way. Payoff has connected an ecosystem of more than 800 brands like Albertson’s, Home Depot, and Virgin America and more than 18,000 financial institutions like Chase, ING Direct, and USAA who can easily reward the financial progress of their customers and develop a deeper level of brand affinity and loyalty.
Payoff’s Scientific Advisory Board, led by Dr. Galen Buckwalter, Founder and Chief Scientist of eHarmony, is helping translate the most cutting edge findings in neuroeconomics and machine learning into Payoff’s product, using Payoff’s vast array of data to help people establish the connection between their financial behavior and their goals.
Payoff.com Product VideoAdded: 1/18/12