|Description||Engaging consumers wherever they go thro|
|Angel, 6/2012 |
Re-imagining the way that advertisers engage with consumers on mobile and social.
Engaging consumers wherever they go through our interactive units that tell stories or create ongoing conversations between the advertisers and consumers. We leverage retargeting on mobile as a way to help advertisers continue a personalized and relevant conversation with the consumer.
1. Engage. Engage consumers with gamified ad units “Playground Units” that bring creative to life with a new dimension of interaction. Turn banner ads into engagement units that tell a story or create an ongoing, responsive conversation with the consumer. Our mobile units have a 20%+ engagement rate, far exceeding a 0.23% industry average click thru rate on mobile banner ads.
2. Learn. The units learn as consumers interact and the Parrable platform builds a consumer profile. It’s real-time market research that allows our clients to learn from the consumers as they swipe, tap and vote on the interactive ad units that can live across the web.
3. Optimize. We take our learnings and auto-optimize the message and assets in the Playground Unit so that it is personalized, localized and relevant to the end-user. We leverage our data and retargeting to help our clients continue the conversation with the consumer. We can deliver campaign insights directly to our clients inbox so that they can optimize their media, marketing and merchandising strategies. We can also integrate our data with our clients’ personalization and retargeting engines to help them drive ROI.