| Website | paperg.com |
| @paperg | |
| Category | Advertising |
| Phone | 415-796-0888 |
| Employees | 15 |
| Founded | 2007 |
| Description | Locally focused ad tech company |
| Unattributed, 12/09 LaunchCapital Brian O'Kelley Mark Potts Steve Taylor | $1.1M |
PaperG is an advertising technology company that automates local ad creation, sales, and management for self-serve advertisers and partner resellers. To date, its products have simplified online advertising for 20,000+ local advertisers.
PaperG was founded in 2007 when Yale students teamed with Harvard students to reinvent the relationship between online publishers and local businesses. Looking at the most popular ways of exchanging local information, PaperG innovated upon the concept of the community bulletin board to produce Flyerboard, a virtual corkboard for local online advertisements. Flyerboard quickly gained traction, and is now used by over 100 leading local websites — including those of Hearst, Gannett, Newsday, and the Boston Globe — to attract more local advertisers.
The company continued its innovation in the local space by recently launching PlaceLocal, a local ad platform that can automatically build a stunning, customized online ad for any local business.
PaperG has attracted to its board of advisers a range of esteemed publishing, technology and advertising industry veterans, including Stephen Taylor, publisher of the Boston Globe’s Boston.com during its first five years of existence, John Kannapell, former SVP of AOL Search, Local & Maps, and Mark Potts, co-founder of WashingtonPost.com and founder of hyperlocal startup GrowthSpur.
| Website | flyerboard.com |
| Stage | Live |
| Launch Date | September, 2008 |
Flyerboard is a virtual corkboard that can automatically convert any image (print ad, insert, etc.) into an interactive online ad with built-in community features. Publishers such as Hearst, Boston.com, and Newsday are using Flyerboard to increase online ad revenue from local businesses.
| Website | placelocal.com |
| Stage | Live |
| Launch Date | 2010 |
PlaceLocal is a smart technology that allows online publishers to automate local ad creation, sales, and management. Type in any local business and PlaceLocal automatically builds a stunning, customized online ad for the business. Publishers are using PlaceLocal to streamline their advertising workflow and increase revenue from local advertisers.
| Website | polly.im |
| Stage | Beta |
| Launch Date | July, 2011 |
Polly.IM auto-categorizes tweets relating your business. It can detect new followers, positive messages, negative tweets, and check-ins. Select users can now distribute targeted private promotions to new followers and brand advocates.
Local businesses have increased their follower list by the hundreds through increased engagement and promotions powered by Polly.IM
