|Description||Ad Tech Startup Focused On The Long Tail|
|Venture Round, 12/09 |
PaperG is an advertising technology company that unlocks display advertising for long tail campaigns with budgets less than $50,000/month. Its technology has been called by The New York Times as “An Ad Engine To Put Mad Men Out Of Business.”
PaperG automatically builds custom ads for cross-platform/devices and targets the ads appropriately, drastically lowering the costs and barriers for small and medium budget campaigns (sale-specific, product-specific, store-specific, search re-targeting, etc.).
PaperG’s ad platforms have simplified desktop and mobile display advertising for over 100 media companies and 10,000 advertisers. Notable users include Hearst, DexOne, AOL’s Patch, and Tribune.
|Launch Date||September, 2008|
Flyerboard is a virtual corkboard that can automatically convert any image (print ad, insert, etc.) into an interactive online ad with built-in community features. Publishers such as Hearst, Boston.com, and Newsday are using Flyerboard to increase online ad revenue from local businesses.
PlaceLocal is a smart technology that allows online publishers to automate local ad creation, sales, and management. Type in any local business and PlaceLocal automatically builds a stunning, customized online ad for the business. Publishers are using PlaceLocal to streamline their advertising workflow and increase revenue from local advertisers.