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PublicNYSE:P
Date12/2011
Raised
Post IPO Valuation$1.64B

General Information

WebsitePandora.com
Blogblog.pandora.com/...
Twitter@pandora_radio
CategoryMusic
Phone(510) 451-4100
Employees1,200
Founded1/2000
DescriptionPersonalized internet radio

Offices

HQ
2101 Webster St
7th Floor
Oakland, CA, 94612
USA

People

CEO
CTO
VP Advertising Sales
VP Automotive Business Development
VP, Business Development
Vice President, Corporate Finance & Investor Relations
Vice President of Sales
VP, Growth Marketing
Show All People

Funding

Competitors

Tags

Pandora Media

Pandora Radio is an internet radio service, recommendation service, and the custodian of the Music Genome Project. Users enter a song or artist that they enjoy, and the service responds by playing selections that are musically similar. Users provide feedback on approval or disapproval of individual songs, which Pandora takes into account for future selections.

While listening, users are offered the ability to buy the songs or albums at various online retailers. As part of the Music Genome Project, over 400 different musical attributes are considered when selecting the next song. These 400 attributes are combined into larger groups called focus traits. There are 2,000 focus traits. Examples of these are rhythm syncopation, key tonality, vocal harmonies, and displayed instrumental proficiency.

The Music Genome Project is what powers Pandora’s personalization, as it is a detailed, hand-built musical taxonomy. Using this musicological “DNA” and constant listener feedback Pandora crafts personalized stations from the more than 800,000 songs that have been analyzed since the project began in January 2000. More than 75 million people throughout the United States listen to personalized radio stations for free on Pandora through their PCs, mobile phones and devices such as the iPad, and connected in-house devices ranging from TVs to set-top boxes to Blu-Ray players.

Mobile technology has been a significant factor in the growth and popularity of Pandora, starting with the introduction of the Apple app store for the iPhone in the Summer of 2008. Pandora instantly became one of the most top downloaded apps and today, according to Nielsen, is one of the top five most popular apps across all smart-phone platforms. Pandora is mostly free and, thanks to connectivity, available everywhere consumers are – at the office, at home, in the car and all points in between.

In 2009 the Company announced that Pandora would be incorporated into the dashboard in Ford cars via SYNC technology; GM has already followed in announcing plans to integrate Pandora into its vehicles’ OnStar system. Since more than 50% of radio listening happens in the car, this was a crucial arena for Pandora.

Also in 2009, Pandora announced that an agreement had been reached regarding the royalty issue, which would significantly reduce the royalty rate, making it possible for Pandora to stay in business. It announced, too, that free listening would be limited to 40 hours per month but can be extended to unlimited for that month for $0.99. “The revised royalties are quite high,” the company’s blog notes, “higher in fact than any other form of radio.” The extended listening fee differs from “upgrading,” which also disables advertisements, increases the bitrate to 192 kbps, and provides a dedicated music player (as opposed to listening through browser). This service, known as “Pandora One”, costs $36 and is billed annually.

Due to copyright and licensing rulings, Pandora is only available in the United States, but Pandora has said that it has plans to extend its service to a global market.

Recent Milestones

  • Check
    Pandora Media — Pandora files to raise up to $279.4 million by selling 12.1 million shares (9/16/13)
    Posted 9/16/13 at 9:14pm via pandodaily.com
  • Check
    Pandora Media added Brian McAndrews as CEO, President, and Chairman. (9/11/13)
    Posted 9/11/13 at 1:38pm
  • Check
    Pandora Media — Pandora Surpasses 200 Million Registered Users, 140 Million Access Via Mobile (4/9/13)
    Posted 4/10/13 at 4:13am via techcrunch.com
  • Check
    Pandora Media added Bruce Karsh as Software Developer. (1/1/13)
    Posted 7/28/13 at 5:17am
  • Check
    Pandora Media — Pandora’s Q2 2013: $101.3M In Revenue, 54.9M Active Users, And A Net Loss Of $5.4M (8/29/12)
    Posted 8/29/12 at 5:44pm via techcrunch.com
  • Stock
    Went public with stock symbol NYSE:P. (12/28/11)
    Posted 6/14/11 at 5:39pm
  • Check
    Pandora Media — Pandora Touts 100 Million Users As Spotify, Clear Channel Loom (7/12/11)
    Posted 7/12/11 at 6:24pm via paidcontent.org
  • Check
    Pandora Media — Pandora Opens At $20 Per Share With A Market Cap Of $3.2 Billion (6/15/11)
    Posted 6/14/11 at 5:44pm via techcrunch.com
  • Check
    Pandora Media — Online radio Pandora claims valuation of $1.3B (6/2/11)
    Posted 6/2/11 at 6:00pm via venturebeat.com
  • Check
    Pandora Media — Pandora Is Now 10 Billion Thumbs Strong (5/2/11)
    Posted 5/2/11 at 7:46pm via techcrunch.com
  • Check
    Pandora Media — With 80 Million Users, Pandora Files To Go Public (2/11/11)
    Posted 2/13/11 at 9:43pm via techcrunch.com
  • Check
    Pandora Media — Pandora Adds Peter Chernin, Former News Corporation President and COO to Board of Directors (2/3/11)
    Posted 2/3/11 at 4:40pm via bizjournals.com
  • Check
    Pandora Media — Pandora Adds Barry McCarthy, Former Netflix (NFLX) CFO to Board of Directors (2/3/11)
    Posted 2/3/11 at 4:42pm via bizjournals.com
  • Check
    Pandora Media — Pandora radio app cruises into cars (1/29/11)
    Posted 1/29/11 at 2:30pm via usatoday.com
  • Check
    Pandora Media — Pandora Wins 2011 Crunchie for Best Internet Application (1/21/11)
    Posted 1/29/11 at 2:28pm via techcrunch.tv
  • Check
    Pandora Media — Pandora Pulls Back the Curtain on Its Magic Music Machine, Hits 75M users (1/21/11)
    Posted 1/21/11 at 3:42pm via fastcompany.com

Videos

Above:

Pandora on VatorTV

Added: 6/1/09
Above:

VatorTV: 7/09 : Music Genome Project Evolution

Added: 8/25/09
Above:

VatorTV: 6/09 Advertising focus

Added: 8/25/09

Screenshots

Pandora Media screenshot
Above: Pandora Media Screenshot -- #1
Uploaded: 1/15/11
Pandora Media screenshot
Above: Pandora Media Screenshot -- #2
Uploaded: 7/18/11

Products

Pandora
Pandora One
Pandora Radio
Pandora in the Home
Pandora on the Go

Stock Price

Traffic Analytics

Compete

Pandora

Sources

  1. Internet radio station Pandora grows quietly (blog.pandora.com) [edit]
  2. Pandora Media: VC's 18-year-old offered critical advice (bizjournals.com) [edit]
  3. Pandora Media: VC's 18-year-old offered critical advice (bizjournals.com) [edit]
  4. PE Hub (pehub.com) [edit]
  5. Pandora Raises Its Fifth Funding Round (paidcontent.org) [edit]
  6. Pandora Hits 20 Million Registered Users (Via Twitter) (techcrunch.com) [edit]
    As Online Music Falters, Pandora Doubled To 40 Million Users This Year. (techcrunch.com) [edit]
    Internet radio service Pandora raises more funding (mobile.venturebeat.com) [edit]
    You Are On Pandora: Service Hits 60 Million Listeners, Adding Users Faster Than Ever (techcrunch.com) [edit]
    FastCompany (fastcompany.com) [edit]
    TechCrunch (techcrunch.tv) [edit]
    USA Today (usatoday.com) [edit]
    San Francisco Business Times (bizjournals.com) [edit]
    San Francisco Business Times (bizjournals.com) [edit]
    With 80 Million Users, Pandora Files To Go Public (techcrunch.com) [edit]
    Pandora Is Now 10 Billion Thumbs Strong (techcrunch.com) [edit]
    Online radio Pandora claims valuation of $1.3B (venturebeat.com) [edit]
    Pandora Opens At $20 Per Share With A Market Cap Of $3.2 Billion (techcrunch.com) [edit]
    Pandora Touts 100 Million Users As Spotify, Clear Channel Loom (paidcontent.org) [edit]
    Pandora’s Q2 2013: $101.3M In Revenue, 54.9M Active Users, And A Net Loss Of $5.4M (techcrunch.com) [edit]
    Pandora Surpasses 200 Million Registered Users, 140 Million Access Via Mobile (techcrunch.com) [edit]
    Pandora files to raise up to $279.4 million by selling 12.1 million shares (pandodaily.com) [edit]
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Last Edited 4/10/14

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